Human Resource and bussiness strategy Assignment

Human Resource and bussiness strategy - Assignment Example The standards and measures that are needed to be taken within an HR department change with every passing day. Thus, it is suggested that the diversity of human resource must be the basic factor of HR strategy for Ford Motors. It is because most of the employees working for Ford Motors remain foreigners. The diversity factor will allow the company to get vibrant and variant ideas (Gilmore & Williams, 2012). The career section of the Ford Motors is quiet interesting as they have a wide portal of job openings that can be searched with the help of search tools. There are jobs from entry level clerks to the product development managers. There are different job opening such as Employee payment analyst who is responsible for communicating the implications. In addition, there is another job opening entitled Administration and research assistance. For such a job opening, it is required that the person is able to understand the research needed regarding administration because it is responsible for designing management strategies (Storey, 2007). The job designation that I would prefer is of the employee payment analysis. The reason behind preferring this job designation is because it is a challenging job and would require a lot of communication. In a company where employees from different countries are hired would be a helpful element in undertaking the job. The position is greatly associated with the payrolls that are an important aspect to be observed by an HR department. Motivations and rewards should be designed after careful analysis of payroll of employees. This position is in direct association with the HR management team thus it can be interrelated with other functional tasks of human resource (Wilton, 2010). Work and life balance is the best factor that can be considered for achieve g competitive advantage. This has been focused previously as well as in the form of campaign where employees were given hourly off on achieving excellence

Third Reich Essay Example for Free

Third Reich Essay The Nazi rise to power brought an end to the Weimar Republic, a parliamentary democracy established in Germany after World War I. Following the appointment of Adolf Hitler as chancellor on January 30, 1933, the Nazi state (also referred to as the Third Reich) quickly became a regime in which Germans enjoyed no guaranteed basic rights. After a suspicious fire in the Reichstag (the German Parliament), on February 28, 1933, the government issued a decree which suspended constitutional civil rights and created a state of emergency in which official decrees could be enacted without parliamentary confirmation. In the first months of Hitlers chancellorship, the Nazis instituted a policy of coordinationthe alignment of individuals and institutions with Nazi goals. Culture, the economy, education, and law all came under Nazi control. The Nazi regime also attempted to coordinate the German churches and, although not entirely successful, won support from a majority of Catholic and Protestant clergymen. Extensive propaganda was used to spread the regimes goals and ideals. Upon the death of German president Paul von Hindenburg in August 1934, Hitler assumed the powers of the presidency. The army swore an oath of personal loyalty to him. Hitlers dictatorship rested on his position as Reich President (head of state), Reich Chancellor (head of government), and Fuehrer (head of the Nazi party). According to the Fuehrer principle, Hitler stood outside the legal state and determined matters of policy himself. Hitler had the final say in both domestic legislation and German foreign policy. Nazi foreign policy was guided by the racist belief that Germany was biologically destined to expand eastward by military force and that an enlarged, racially superior German population should establish permanent rule in eastern Europe and the Soviet Union. Here, women played a vital role. The Third Reichs aggressive population policy encouraged racially pure women to bear as many Aryan children as possible. Within this framework, racially inferior peoples, such as Jews and Gypsies, would be eliminated from the region. Nazi foreign policy aimed from the beginning to wage a war of annihilation against the Soviet Union, and the peacetime years of the Nazi regime were spent preparing the German people for war. In the context of this ideological war, the Nazis planned and implemented the Holocaust, the mass murder of the Jews, who were considered the primary racial enemy. Open criticism of the regime was suppressed by the Gestapo (secret state police) and the Security Service (SD) of the Nazi party, but Hitlers government was popular with most Germans. There was, however, some German opposition to the Nazi state, ranging from nonconformity to the attempt to kill Hitler on July 20, 1944. The Allies defeated Nazi Germany and forced a German surrender on May 8, 1945. Further Reading Burleigh, Michael. The Third Reich: A New History. New York: Hill and Wang, 2000.

Gestalt and Holistic Treatment (Principle of Totality)

Gestalt and Holistic Treatment (Principle of Totality) 1. What Is Holistic Psychology? Holism talks about any way that stresses the entire psychic thinking reasonably than their fundamental elements. Conversely knows as ‘the entire is larger than the sum of its parts’. A holistic method consequently recommends that there are diverse stages of explanation and that at every stage there exist â€Å"emergent characteristics† that cannot be condensed. (McLeod, 2008) 2. Holistic psychology:  A New Science Holistic psychology constructs on anything that has gone before. Alike Gestalt psychology, it claims the honor in full. Along with Psych combination and transpersonal psychology, it openly talks about the inspirational and the mystical elements. It knocks varied causes to accept, acclimate, and elaborate methods, including them into its practice of individual alteration, adaptation, and therapeutic. Although it’s not new yet is innovative and different in every part, as holistic psychology offers in full a new start. It strips away covered ideas from the preceding that are incorrect and restraining, and plugs in fundamentally new guidelines. Thus it’s a practice for discovering and converting perception which leads us to a new empire within. (Bà ¶dy, 2009) 3. General talk on Holistic Psychology Approaches Dr Lisa MatthewmanC Psychol AFBPsS . Registered Professional Psychologist, (AFBPsS, 2009) discovers the use of holistic psychology with distinct clients and analyzes the modern holistic methods to structural happiness. ‘Holistic’ or ‘integrative’ thinking is the education and repetition of how to return to our usual entirety. It is a combined method that talks on psychological wellness via linking and endorsing the fitness of the physique and soul, while incorporating customary psychological treatments. It highlights the interdependence of physical, psychic and mental dynamics. Studying ‘completeness and well. being’ from a organizations viewpoint it syndicates advanced psychological knowledge with customary healing insights and paradigms from harmonizing therapy (AFBPsS, 2009) 4. History of Gestalt psychology Gestalt theory originated nearly in 19th century in Austria and south Germany as a protest in contradiction of structural universities fractional study of understanding intoatomisticessentials. Max Wertheimer,Wolfgang Kohlerand Kurt Koffka worked together to found Gestalt. Gestalt psychologyof the Berlin School is a philosophy of observance and intelligence speculating that the functioning norm of the mind is holistic, corresponding, and equivalent, with self. organizing propensities. (Liquori, 2011). While numerous modern psychologists reserve that even these propensities are the result of information and education, all approve that they are robust and almost universal tendencies. (John M. Darley, (1991).) 5. Principle of Totality The philosophy of Gestalt psychology is grounded on the principle of totality: The principle of totality which is a straightforward theoretic belief of gestalt theory, affirming that mindful knowledge should be watched holistically, as an entirety of the active communications of constituents of the brain. (Concepts, 2015) ThePrinciple of Totality—the conscious experience must be measured internationally by captivating into interpretation all the bodily and psychological characteristics of the individual at the same time because the environment of the mind stresses that all constituents be measured as portion of an arrangement of dynamic relationships. The norm supports that the human eye perceives matters in their whole before observing their separate parts†¦ that the whole is diverse than the sum of its parts. These are our â€Å"psychological shortcuts† for obtaining and upholding steady percepts in our loud world. We want these shortcuts to curtail policymaking time and permit us to function without continually stopping to contemplate about the subsequent course of action. (Tyne, 2013) 6. Perception of Apparent Motion – Causes of Wertheimers Innovation that launched the Gestalt Revolution Max Wertheimer (1880. 1943), the creator of the Gestalt School of Psychology, printed a critique mono. graph on the perception of apparent motion in 1912, which started a new way for a great contract of succeeding perceptual viewpoint and examination. Wertheimers examination was stimulated by an unexpected scrutiny of a pure ostensible effort, which he called the phi. phenomenon to differentiate it from best apparent movement (beta), which looks a lot like real movement. Wertheimer named his original comments pure since it was professed in the absence of any thing being understood to modify its spot in universe. The phi. phenomenon, as well as the finest circumstances for seeing it, were not defined evidently in this monograph, foremost substantial following confusion aroused about its appearance and incidence. We appraise the antiquity leading to the detection of the phi. phenomenon, and then define: (i) A probable basis for the misperception obvious in most modern investigation on the phi. phenomenon; (ii) The finest circumstances for perceiving the phi. phenomenon; (iii) new circumstances that provide a mainly bright phi. phenomenon; and (iv) two outlines of thought that may deliver clarifications of the phi. phenomenon and also differentiate phi from beta. (Steinman RM1, 2015) 7. Gestalt principles of form perception their application in Modern Era Gestalt psychology tries to comprehend mental phenomena by inspecting them as prearranged and designed rather than the amount of their essential parts. Thus, Gestalt psychology distances itself from the extra decomposition. al methods to thinking like structuralism with its inclination to examine psychological actions into basic feelings and it highlights on ideas like developing properties, holism, and context. (Soegaard., 2014) Nowadays, businesses have understood these principles and deeply encompassed them into their advertising. Gestalt values keep the symbols stimulating and are inclined to catch people’s attention. Here I will discover many of the values and find real life instances of advertising applications that apply to each gestalt principles. Figure and Ground: Individuals often rift pictorial info into character and ground. Figure is what views out, while ground is the background. This influence is utilized in one of the Macintosh logos. As you perceive below, the sign can be observed as an even happy expression and as a joyful face in profile observing at a processor screen. Proximity: When individual see incomes that are near enough together, they repeatedly notice the resources as a group. In 2002 the MTV European Music Prizes used an advertisement that documented the law of proximity. We notice the 2 symbols in the greater left as a group and the symbols of the supporters in the lowest right as a collection. The white space and the proximity of the symbols specify that the symbols are destined to be groups, without MTV demanding to recognize it. Closure: Individuals tend to complete things that are actually unfinished by filling in gaps. The IBM symbol is categorically only blue lines of various length, but we identify the letters I, B, and M. Similarity: Individuals are often inclined to cluster alike items together. The business Lega. Lega used this belief in their website design. They used the orange shade for all the signs at the upper right of the webpage so that individuals assemble the images together. Symmetry: When we notice things we have a tendency to to notice them as symmetrical shapes that form around their center. When we see two separated items that are symmetrical, we automatically see them as one item. Since the Us are proportioned to one another, we mechanically group each U with the one it is following to, leaving us with four objects rather than eight. (larwa002, 2011) 8. Contribution of the Field to Contemporary World: Some of the most notable contributions of Gestalt psychology to the understanding of humanperceptionand cognition include: The motion picture and animation industries (which began with studies on apparent motion); The three Gestalt organizing principles (i.e., figure. ground, grouping byproximity and similarity, and good continuation), which determine how our perceptions are organized; Koffkaà ¢Ã¢â€š ¬Ã… ¸s distinction between physical reality (the geographical environment; the world asit is) and perceived reality (behavioral environment; the world as we perceive it) Kà ¶hlerà ¢Ã¢â€š ¬Ã… ¸s isomorphism, the idea that perceptual experience (phenomenal reality) and the underlying physical reality (the physiological eventsof the nervous system) are functionally equivalent (â€Å"brain activity is isomorphic tophenomenological experience†); Kà ¶hlerà ¢Ã¢â€š ¬Ã… ¸s research on insight,(a sudden problem solution that occurs when an individual reorganizes the elements of a problem situation into a new configuration), which introduced a new way of thinking into the debate about learning and problem. solving and extended animal methodology beyond puzzle boxes and mazes; Wertheimer’s productivethinking, which wentbeyond therote learning and rule memorization used by thecontemporary educational system, in stating that productive thinking was a â€Å"true understanding† (of a problem) derived from a complete restructuring of the problem inorder to gain insight into itssolution; 9. Conclusion Though Gestalt thinking failed to develop as a main power in American mainstream thinkingit imparted as a robust customof accepting intricacy through examination into American psychology (Goodwin, 2008).It has had a deep influence on the method we comprehend socialperception and reasoning today.Not merely did it effect Pavlov’s trained response investigation and Maslow’s hierarchy of needs, the impact of Gestalt psychology can be seen through contemporary psychology in related psychological philosophies (i.e., Bronfenbrenner and Vygotsky),in contemporary communal psychology, in inspiration and goal. directedperformance, in trainingson prejudgment and its decrease, in. group devotion, andthe efficiencyof groupprocedures (Lewis); in trainings onprevention and its denigrating effect on behavior (regression), in modern developmental psychology, and in modern cognitive psychology, which investigates such topics as the organizationà ¢Ã¢â€š ¬Ã… ¸ of information in memory (Goo dwin, 2008).According to Ralph White(as cited in Goodwin, 2008), it â€Å"is very much alive† in the â€Å"form of paying continual attention to the patterns of motivation and cognition that directly determine behavior, in the form of a selective but fairly 10. References AFBPsS, D. L. (2009). Registered Occupational Psychologist and International Society for Coaching Psychology. Bà ¶dy, D. G. (2009). http://holisticrenewal.com/holistic. psychology/what. is. holistic. psychology.html. Retrieved from http://holisticrenewal.com/holistic. psychology/what. is. holistic. psychology.html Concepts, P. (2015). Psychology Concepts. Retrieved from http://www.psychologyconcepts.com/principle. of. totality/ John M. Darley, S. G. ((1991).). Psychology,. Engelwood Cliffs, NJ: Fifth Edition, Prentice. Hall. larwa002. (2011, october 9). Effective Use of Gestalt Principles. Retrieved from http://blog.lib.umn.edu/: http://blog.lib.umn.edu/clar0841/psychblog/2011/10/effective. use. of. gestalt. principles.html Liquori, E. (2011). The Close Relationship Between Gestalt Principles and Design. Retrieved from http://www.instantshift.com/: http://www.instantshift.com/2011/09/19/the. close. relationship. between. gestalt. principles. and. design/ McLeod, S. (2008). Reductionism and Holism. Retrieved from http://www.simplypsychology.org/reductionism. holism.html Soegaard., M. (2014). Gestalt principles of form perception. Retrieved from https://www.interaction. design.org: https://www.interaction. design.org/encyclopedia/gestalt_principles_of_form_perception.html Steinman RM1, P. Z. (2015). Phi is not beta, and why Wertheimers discovery launched the Gestalt revolution. http://www.ncbi.nlm.nih.gov/pubmed/10927113. Tyne, S. V. (2013, September 8). The Whole is Other Than the Sum of the Parts: Principles of Gestalt Perception. Retrieved from http://seanvantyne.com/: http://seanvantyne.com/wordpress/2013/09/08/the. whole. is. other. than. the. sum. of. the. parts. principles. of. gestalt. perception/comment. page. 1/ Goodwin, C. J. (2008). A history of modern psychology (3rd ed.). Hoboken, NJ/ Wiley Sons.

Finish Line - Case Study :: Athlete’s Foot

History   Ã‚  Ã‚  Ã‚  Ã‚   In 1976, two friends, Alan Cohen and David Klapper, partnered to run a franchise called Athlete’s Foot. Athlete’s Foot was a large athletic footwear business. By 1981, Cohen and Klapper’s vision had grown larger than what Athlete’s Foot was able to contain. Therefore, in 1981, Cohen and Klapper decided to open their own company as a spin off of Athlete’s Foot. They decided to call it Finish Line. At the time of Finish Line’s start up, Cohen and Klapper still maintained 10 Athlete’s Foot stores. After the first Finish Line stores were opened, Cohen and Klapper converted all previous Athlete’s Foot stores into Finish Line stores in 1986 when their franchises expired. As of 2002, Finish line was the second largest athletic retailer with over 550 stores in 46 states.   Ã‚  Ã‚  Ã‚  Ã‚  Finish Line’s success can be attributed to many things, such as, great knowledge of the athletic industry, structured growth, superior executive leadership, and great following of a well thought out mission. This mission states, â€Å"Finish Line will provide the best selection of sport inspired footwear, apparel and accessories to fit the fast culture of action addicted individuals.† Finish Line’s success has come via many milestones throughout their history. Finish Line’s milestones are documented in the following timeline. Finish Line Timeline †¢ October 1976 - Finish Line opens its doors for the first time as a chain of the Athlete's Foot. †¢ 1981 - Two additional partners, Dave Fagin and Larry Sablosky, are brought on board, and the first Finish Line stores are opened. †¢ 1986 - The Athlete's Foot franchise expires, and all Athlete's Foot stores are converted to Finish Line. †¢ October 1991 - Finish Line opens 100th store. Stores are located primarily in the Midwest †¢ 1992 - Finish Line becomes a publicly traded company traded on NASDAQ (FINL). †¢ July 1995 - Finish Line opens 200th store. †¢ November 1997 - Finish Line opens 300th store. †¢ February 1999 - Finish Line hits a record $500 million in sales (for Fiscal 1998). †¢ July 1999 - Finish Line records its first online sales on www.finishline.com. †¢ September 1999 - Finish Line opens 400th store. †¢ 2002 - Finish Line becomes the second largest athletic retailer (based on sales revenues), and expands the company to over 480 stores across the nation. †¢ June 10, 2003 - Finish Line breaks ground on $20 million expansion to its Indianapolis based corporate headquarters and distribution center. Finish Line - Case Study :: Athlete’s Foot History   Ã‚  Ã‚  Ã‚  Ã‚   In 1976, two friends, Alan Cohen and David Klapper, partnered to run a franchise called Athlete’s Foot. Athlete’s Foot was a large athletic footwear business. By 1981, Cohen and Klapper’s vision had grown larger than what Athlete’s Foot was able to contain. Therefore, in 1981, Cohen and Klapper decided to open their own company as a spin off of Athlete’s Foot. They decided to call it Finish Line. At the time of Finish Line’s start up, Cohen and Klapper still maintained 10 Athlete’s Foot stores. After the first Finish Line stores were opened, Cohen and Klapper converted all previous Athlete’s Foot stores into Finish Line stores in 1986 when their franchises expired. As of 2002, Finish line was the second largest athletic retailer with over 550 stores in 46 states.   Ã‚  Ã‚  Ã‚  Ã‚  Finish Line’s success can be attributed to many things, such as, great knowledge of the athletic industry, structured growth, superior executive leadership, and great following of a well thought out mission. This mission states, â€Å"Finish Line will provide the best selection of sport inspired footwear, apparel and accessories to fit the fast culture of action addicted individuals.† Finish Line’s success has come via many milestones throughout their history. Finish Line’s milestones are documented in the following timeline. Finish Line Timeline †¢ October 1976 - Finish Line opens its doors for the first time as a chain of the Athlete's Foot. †¢ 1981 - Two additional partners, Dave Fagin and Larry Sablosky, are brought on board, and the first Finish Line stores are opened. †¢ 1986 - The Athlete's Foot franchise expires, and all Athlete's Foot stores are converted to Finish Line. †¢ October 1991 - Finish Line opens 100th store. Stores are located primarily in the Midwest †¢ 1992 - Finish Line becomes a publicly traded company traded on NASDAQ (FINL). †¢ July 1995 - Finish Line opens 200th store. †¢ November 1997 - Finish Line opens 300th store. †¢ February 1999 - Finish Line hits a record $500 million in sales (for Fiscal 1998). †¢ July 1999 - Finish Line records its first online sales on www.finishline.com. †¢ September 1999 - Finish Line opens 400th store. †¢ 2002 - Finish Line becomes the second largest athletic retailer (based on sales revenues), and expands the company to over 480 stores across the nation. †¢ June 10, 2003 - Finish Line breaks ground on $20 million expansion to its Indianapolis based corporate headquarters and distribution center.

John Donnes Loves Alchemy Essay -- John Donne Poetry Poems Analysis

John Donne's Love's Alchemy In 'Love's Alchemy,'; John Donne sets up an analogy between the Platonists, who try, endlessly, to discover spiritual love, and the alchemists, who in Donne’s time, tried to extract gold from baser metals. This analogy allows Donne to express his beliefs that such spiritual love does not exist and those who are searching for it are only wasting their time. Donne cleverly uses language that both allows the reader to see the connections between the alchemists and the Platonists and that allows for a more sexual interpretation of the piece. The poem opens with two lines that lay the groundwork for the analogy and that have a sexual implication. The word â€Å"digged'; and the image of â€Å"love’s mine';, obviously allow for the comparison between the Platonist’s and the alchemists. Donne explains that some have experienced more love than he has, and, in having done so, have penetrated â€Å"deeper'; into â€Å"love’s hidden mystery,'; that is, they have reached a point beyond sensual love where they have found it’s true â€Å"centric'; or essential happiness. This would be analogous to alchemists, who, after many attempts, have been able to extract gold from other metals. Due to the diction that Donne uses and the manner in which he expresses himself in these two lines, it is possible to extract their sexual meaning that serves to ridicule the claims and means of the Platonists as well as the alchemists. The words â€Å"digged love’s mine'; can be interpreted as...

A Book Report on Poe’s “The Tell Tale Heart”

The Tell-Tale Heart, by Edgar Allan Poe, is written in the first person. This is proven because â€Å"I† is used to tell the story. This story told is by a participating narrator. The narrator is also the main character. The point of view used in this story is the unreliable narrator; this is a point of view according to Literature by X. J. Kennedy and Dana Gioia. This view was chosen because the narrator was very deceptive, deluded and deranged. For example, â€Å"I cut off the head and the arms and the legs†. (pg. 36). I find this to be extremely deranged. The narrator was also very deceptive by playing a trick on the older man in bed every night. The deluded madman would spy on the old man at midnight every night for seven days straight. By the eighth day he had this deranged plan to kill him. So, at midnight the madman came into the room quietly, or so he tried, and suffocated the old man. In the meantime the old man was scared when he heard some noises but probably thought that it was only a mouse or something. Because the man did not get up and check on the noises, it cost him his life. The old man was tricked on thinking it was just a noise an old house makes. Therefore, The point of view used in the story was that of an unreliable narrator in the first person. Raymond Carver had many influences in his life that contributed to his short stories and poems. But his main influence was his family. With two kids and married at the age of 19, he definitely had his hands full. He would try and write stories to support his children while engaging in other labor jobs during the day. Everyday life is an inspiration on everyone. People might not realize it but what happens everyday has an affect or influence on the way they approach life. For example, Carver†s day at the laundry mat. He realized that life isn†t what it is cracked out to be and he noticed this just by being frustrated because he couldn†t get any driers. Also, Carver†s professor at Chico State University, John Gardner, was a great influence at the time. Gardner helped Carver with some of his short stories. He would help Carver by being really patient and helping understand what he needs to do better. Education is a great influence on life. It introduces new perspectives to life and opens many new doors of opportunity. Without education or his family Raymond Carver might not have been as successful as he has. A Book Report on Poe’s â€Å"The Tell Tale Heart† The Tell-Tale Heart, by Edgar Allan Poe, is written in the first person. This is proven because â€Å"I† is used to tell the story. This story told is by a participating narrator. The narrator is also the main character. The point of view used in this story is the unreliable narrator; this is a point of view according to Literature by X. J. Kennedy and Dana Gioia. This view was chosen because the narrator was very deceptive, deluded and deranged. For example, â€Å"I cut off the head and the arms and the legs†. (pg. 36). I find this to be extremely deranged. The narrator was also very deceptive by playing a trick on the older man in bed every night. The deluded madman would spy on the old man at midnight every night for seven days straight. By the eighth day he had this deranged plan to kill him. So, at midnight the madman came into the room quietly, or so he tried, and suffocated the old man. In the meantime the old man was scared when he heard some noises but probably thought that it was only a mouse or something. Because the man did not get up and check on the noises, it cost him his life. The old man was tricked on thinking it was just a noise an old house makes. Therefore, The point of view used in the story was that of an unreliable narrator in the first person. Raymond Carver had many influences in his life that contributed to his short stories and poems. But his main influence was his family. With two kids and married at the age of 19, he definitely had his hands full. He would try and write stories to support his children while engaging in other labor jobs during the day. Everyday life is an inspiration on everyone. People might not realize it but what happens everyday has an affect or influence on the way they approach life. For example, Carver†s day at the laundry mat. He realized that life isn†t what it is cracked out to be and he noticed this just by being frustrated because he couldn†t get any driers. Also, Carver†s professor at Chico State University, John Gardner, was a great influence at the time. Gardner helped Carver with some of his short stories. He would help Carver by being really patient and helping understand what he needs to do better. Education is a great influence on life. It introduces new perspectives to life and opens many new doors of opportunity. Without education or his family Raymond Carver might not have been as successful as he has.

Kudler Fine Foods Frequent Shopper Program Essay

Service request kf-013 was submitted to create a requirements document for the proposed Frequent shopper program. The frequent shopper program is a new initiative by Kudler Fine Foods to increase revenue. The program is to track purchases of customers and accumulate points for gift items. This program will track purchase patterns to offer personalized savings to their customer, not only from them but also from their trading partners. There could be ethical, legal, and informational security issues. â€Å"Ethics refers to the principles of right and wrong that individuals, acting as free moral agents, use to make choices to guide their behaviors† (Laudon 2012, P 124). It applies to business behavior as well. An ethical issues that could arise from the frequent shopper program, deals with privacy. What information do individuals consider private? What rights do they have to keep that their information private? What responsibility do companies have to keep customer information pr ivate? These are just a few questions that surround the frequent shopper program from Kudler Fine Foods. Shoppers need to have the option to participate or not to participate in the program. The data collected will be used to â€Å"benefit† the customer but at what risk? The customers information will be sent to partnering companies that the customer knows nothing about. Kudler food has the legal responsibility to ensure that the partnering companies do not misuse their customers information for malicious gains. To meet the ethical concerns that arise with this program Kudler Fine Foods must provide the customer with the facts of the program. They also must provide who are the partnering companies and what information they will receive, or full disclosure of the program. This is the only way the customer can make an informed desicion on the program. There are legal guidelines for privacy laws â€Å"based on a regime called Fair Information Pracitces (FIP)† (Laudon 2012, P 132). There are many federal privacy laws that affect personal data, but most of those laws do not take into consideration the technology we have today. Companies can be held liable for a breech of privacy for its customers, if the company did not take the proper steps to secure their private information. Data security is a big investment for most companies. Everyday companies store transactional data from people. Some data is simple, like name, gender, and address; other data is unique like a social security number or bank account number. If a company is storing sensitive data, encryption will reduce the ability for the data to be stolen. â€Å"Encryption is the conversion of data into a form, called, ciphertext,that cannot be easily understood by unauthorized people† (University of Minnesota, 2011). Kudler Fine Foods must review their current security and ensure that it is secure enough to maintain the data privacy of its customer. Kudler Fine Foods frequent shopper program can provide their customer many benefits through its partners without storinng to much personal data. They will haven a ethical and legal obligations to their customers about personal data being shared. Security of the data will play a vital role in the sucess of the program, if a breech of the data accures, so does a breech of trust. The frequent shopper program will increase revenues for Kudler Fine Foods with minimal costs and proper informational security. References Laudon, K. C., & Laudon, J. P. (2012). Management information systems: Managing the digital firm (12th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. University of Minnesota. (2011). Encrypting Stored Data. Retrieved from http://www.oit.umn.edu/security/topics/encrypting-data/index.htm