Marketing communication Essay Example | Topics and Well Written Essays - 2250 words

Marketing communication - Essay Example †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 Market Share†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Review and Analy sis of the Communication Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Advertising†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Sales Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Sponsorship†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 Direct Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Personal Selling†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 Public Relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Recommendation... Adidas and Nike are some of the vibrant brands that provide the sports clothing and foot ware in the United Kingdom (Roberts, 2001, pp. 170-172). These two major companies majorly use the retailers to be able to reach the vast market of United Kingdom. The retailers are widely spread out in all major and small towns and cities within UK and this provides a wider access to the market (Netherlands. Economische Voorlichtingsdienst. Bibliotheeken Documentatiecentrum, 1987, p. 35) Nike and Adidas have used several marketing tools to reach the market. There are several PESTEL factors that affect these tools, e.g., the environmental factors which determine the competition from the other brands and economic factors such as the decreasing inflation rates which determine the prices of the products and affect the marketing budget. Public relations are used as the companies cannot survive in isolation. These products are introduced to the public through the constant interaction with the customer s by the employees and different stake holders. Direct marketing is employed as the company needs to know and get feedback and responses from the consumers through e-mails and online buying concerning their feeling concerning the products. Sales promotion is another marketing tool that is used in rewarding the consumers. This creates an incentive for consumers to buy. This is done through the coupons, samples, free trials and illustrations. Advertising is used and it is more effective when done through the audio visual. Report Title: Date To: From: 1.0 Introduction 1.1 Background. Nike and Adidas are the major brands in the United Kingdom sporting and footwear industry. These major brands have been able to take up other

Auto Mobile vs Amusement Park Safety Essay Example for Free

Auto Mobile vs Amusement Park Safety Essay Automobiles today are built with many different safety features, and these are so the person(s) within the vehicle do not get injured and or killed. Also these features are not to only protect the people(s) but also the company that the automobile came from, so for example if someone was driving a car and got into a serious wreck and the air bags did not deploy therefore injuring the victim then they could sue the automobile company for money, a new car, pain and suffering, etc. Some of these safety features include Brakes, Airbags, seat belts, and more. When talking about brakes in a car you’re going to want to know what it is your getting because there are many different options in brakes, some examples of this being your regular brakes like you push down the peddle softly and the car with start to slow down or Anti-Lock Brakes or ABS, The primary purpose of anti-lock brakes is to prevent a cars wheels from locking during panic braking. By allowing the car to slow in a more controlled manner, the driver can often maintain better steering control and avoid an accident. Brakes can easily be interpreted by Newtons first law of motion which states that every object will remain at rest or in uniform motion in a straight line unless compelled to change its state by the action of an external force. So a car is moving along the road and the car steps of the gas now the car will eventually stop from the friction of the pavement to the tires but let’s say it doesn’t. So while the car is moving at the speed you let off the gas the car will keep moving at the same speed unless acted on by an opposing force which in this case are the brakes. Know the brakes are applied and what brakes do is they but force of the tiers of the car and that produces friction on the tiers which in term slow the tires down thus slowing the car down. Airbags in a car are extreme safety features because they keep a person(s) from potentially coming out of the front window; seat belts will also do the same but with a little more added protection. So say a car were to hit you from behind what would happen? Well besides your car being wrecked. The body(s) would start moving forward. This is because of part of Newton’s first law of motion which states a body at rest tends to stay at rest unless acted upon by another force. So your car is sitting at a stop light but the car behind you does not stop so they run into the back of you well your body will fly forward. Because you were at rest and then a force came and pushed you out of rest therefore moving you in the same direction as the car that hit you. So the air bag and seat belt are there to stop you from flying forward and getting severely injured. Amusement park rides and cars have some of the same safety features and even if there not called the same thing they do the same thing for example a seat belt in a car is the same as the harness on a roller coaster. In my opinion I find roller coasters safer then cars because there are equipped with the same features but there are few outside forces to mess with it unlike a car. Because unless due to a technical problem a roller coaster cart will not smash into another roller coaster cart. Amusement park rides also have brakes most of these are more heavy duty breaks then car but then again your taking a one ton car vs. a potentially one hundred ton ride so you’re going to need that extra power to help. Some would argue that to many safety features on an amusement park ride can take the thrill away, I would have to disagree with that because I myself have been on many and I feel thrill every single time. But in a ride if there are many safety features then usual then that will typically mean that the ride is potentially more dangerous than a lesser safety featured ride and this can be because of high speeds, higher altitudes and so on. So if you come to a ride with many safety features it’s not because they want to take away the thrill but because they want to make you safe and once again like automobile company’s not get sued.

Essay --

At first I would like to say that I am really excited to write to you this letter and I am doing it with love. As we are going to spend a year together, now I would like you to know about me, my character, my likes and dislikes, my hobbies, and of course about my family. First of all I will tell you about me. I am 18 years old, I am a tall girl with brownish curly hair, brown eyes and quite a pretty face. I am a sophomore at Vanadzor State Pedagogical Institute named after Hovhannes Toumanyan and studying in Philological Faculty, English Department and my major field of degree is the English language. I am a future English teacher for what I am really proud as I love teaching children. I am called "an interestin person" by my friends and relatives. I like to learn something new all the time, in other words _ absorb any information which is important and interesting to me. At the same time I have great sense of humor. I am fond of joking so I often get in touch with such people who are witty, friendly, and of course humorous. By the way I have a lot of friends whom I love and repect very much and friendship to me is very important. All of my friends are very interesting, kind, helpful and trustful. When I am sad and disappointed, they are always there to cheer me up. When I am happy, they are always there to share my happiness. Of course it is mutual. We love, repect and count on each other. What about me, I am a person who seldom gets offended. I hate lying and being lied about. I do not like when people butter somebody up either. That is something horrible for me. I like just and honest human relationships. I should say that my mood is quite changable. And it depends on circumstances and sometimes on weather. I can s... ...witty. He is also skillful with many things. He graduated from Vanadzor State Pedagogical Institute. He is not married yet, but I hope he will soon. I love him too much. Unfortunately, my mother died when I was six. But as I remember her, she was a real beauty. She was very careful, loving, and gentle. She was a music teacher as well as a pedagogue at kindergarten. Though she is not with us now, I am sure she always follows us from the sky and helps us. It is really difficult living without "Mother" but my brother and I try to do everything so my Dad will not feel lonely and sad. Our family is very united. We live in the air of family life. We are as separated as the notes of a piano and as linked as the notes of a song. That is all about me and my family. I hope that you have liked me. I also hope that one day we will meet, love and repect each other strongly.

The Duties Of A Secretary :: essays research papers

The Duties of A Secretary   Ã‚  Ã‚  Ã‚  Ã‚  When we enter a law office the first individual we meet is the legal secretary. She is the one withe responsibility for the correspondence, records, and other affairs of a.law office. The word â€Å"secretary† reflects its Latin root secretum (secret), which originally referred to a person who acted as a confidant, and handled matters of a private nature for his principal. The executive position or executive secretary is one of major responsibility in business or government.   Ã‚  Ã‚  Ã‚  Ã‚  First responsibility of a legal secretary each day is open, read, and note all mail received that day. It is Important in a law office. The mail often includes legal documents crucial to a certain case that day. She must be familiar with all standard forms used in the office. Affidavits, bills of sale, deeds, leases, mortgages, powers of attorney, propositions, and wills.   Ã‚  Ã‚  Ã‚  Ã‚  Tape Shorthand theory means the writing down of dictation from an employer, and then transcribing the material onto sheets with the aid of earphones and computer. Every secretary is required to have a skill speed of 80 WPM before graduating, also when taking the civil service exan. In some offices the dictation is seized by one secretary while the typing is completed by another. Usually larger offices hire clerk typist. It is important that secretaries are capable of reading each others shorthand notes.   Ã‚  Ã‚  Ã‚  Ã‚  Every legal secretary works with computers, duplicators, stencil machines, but the dictaphone is usually the most frequently utilized. Information must be transcribed quickly, and accurately in attractive form.   Ã‚  Ã‚  Ã‚  Ã‚  Filing systems are important to any secretary. The files at any office must be maintained in perfect order, so that any file may be located promptly by any person authorized to use the files. General secretaries often work inside an organization where company records are maintained by special file clerks inside a central filing room, but the secretary may still remain responsible for all the filing.   Ã‚  Ã‚  Ã‚  Ã‚  A secretary must learn the rules of four basic filing systems. The alphabetic, subject, geographic, and numeric systems. Also the vertical files, card files, and open shelf files. Files for audimated data pocessing are required by many firms.   Ã‚  Ã‚  Ã‚  Ã‚  Two remaining basic skills of general and legal secretaries are: Receptionist, trained to meet and route visitors, customers, salesmen, and handle nuisance calls. They greet all visiters with the â€Å"red carpet treatment† by treating them with royalty.   Ã‚  Ã‚  Ã‚  Ã‚  The well-trained secretary who is able to accept responsibilies who is able to relieve her employer of many management duties is a real valuable employee to any company.   Ã‚  Ã‚  Ã‚  Ã‚  I studied the secretarial course at BOCES for two years. I understand the responsibilities of a secretary.

Business Intelligence Sysco

Business Intelligence Software at SYSCO 1 Case Overview SYSCO is a large food service company in the US Distribute food and related supplies to restaurants, schools, Highly decentralized company with many operating divisions Company has BI software in divisions already Case centers on the process related to a new BI software for the entire company, how much to buy, and the implementation of the new software 2 Case Objectives What is BI software? What are the business benefits of BI software? What are the two alternatives for buying BI software at SYSCO? What are some implementation pitfalls of BI software at SYSCO?How should SYSCO judge the success of its BI software implementation? Is BI likely to provide SYSCO with a competitive advantage? Sustained competitive advantage? 3 What is BI Software? What is BI software? Statistical analysis Data mining Ad hoc queries Other features Why did SYSCO need/want it? Make better use of available information Understand their customers better Pos sible competitive advantage? 4 What is BI Software? (cont. ) What kind of companies benefit from BI software? In general, large and small Don’t have to buy everything Appropriate IT infrastructure is crucial, however BI Alternatives at SYSCO Buy minimum to address specific, current business needs? Buy more than the minimum up front to take advantage of price discounts? Which approach do you recommend? 6 Analysis of Alternatives Advantages and disadvantages – buy all now Save money by buying everything now Most likely will need modules in the long run Integration could be easier sooner than later Business need not identified Time frames unclear Greater risk due to the operating companies’ resistance and having to pay for something unknown and unneeded as of now Other things Analysis of Alternatives (cont. ) Other advantages and disadvantages Identification of two questions up front presents a clear business case Dealing with these questions satisfactorily will de monstrate SW capabilities to users Users may naturally ask for â€Å"what else can BI software do? † 8 Implementation Issues What are the main challenges to implementation? Necessary interfaces to corporate data sources Operating companies may resist cost assessments Operating companies already have some BI software already 9 Implementation Issues (cont. Could SYSCO have made it optional for operating companies to participate? Is Business Objects’ approach to support a positive? If so, could it be used to mitigate possible negative feelings from among the operating companies? Does SYSCO seem to have the appropriate infrastructure in place? From the operating companies’ perspective? 10 Judge Success with BI Software Parts of judging success somewhat easy, some not Number of sites with BI installed Number of training sessions completed Subjective assessments, e. g. satisfaction, attitude Nature of participation in design process Type and amount of use of BI softwa re If sales and customer retention rates go up, is this because of BI, another development within SYSCO, or something else? 10 patents for Business Objects as of April 2007 Nature of support provided by Business Objects Use of support by operating companies 11 BI and Competitive Advantage Can IT provide a competitive advantage? Can BI provide a competitive advantage? Can BI provide a sustained competitive advantage? Can SYSCO’s competition do the same thing? 12

Young Goodman Brown Plot Essays

Young Goodman Brown Plot Essays Young Goodman Brown Plot Paper Young Goodman Brown Plot Paper Plot Summary of Young Goodman Brown Young Goodman Brown is a short story with a traditional plot structure pattern of exposition, rising action, conflict, climax, and denouement. The exposition, as in traditional plot schemes, introduces the protagonist Young Goodman Brown in the opening sentence along with his wife Faith in the setting of a Salem Village. Right away the name of the protagonist and that of his wife Faith suggest that the story is likely to be one of internal conflict as Goodman and Faith are uncommon first names. In the beginning of the eighth paragraph Hawthorne begins his rising action scene when Brown sets out on â€Å"his present evil purpose.† The exposition is intertwined with the beginning of the rising action after Brown has set out on his evil purpose when the first evidence of the antagonist is revealed in the foreshadowing in the ninth paragraph when Brown states â€Å"what if the devil himself should be at my elbow! This statement by Brown immediately revealed that the antagonist was about to be presented, the rising action would surely intensify, and that the conflict of the Goodman, and his wife Faith was to be more internal than external. The antagonist, the greatest of all possible characters to play that role in the devil, is revealed right after. Immediately after Brown meets him, the nature of the conflict of the story is brilliantly revealed as good versus evil when Brown states that Faith kept him back and made him late on his present evil purpose. The story goes on to elaborate more on the exposition of the antagonist by describing the devilish man Brown is traveling with, and his encounters with Brown’s ancestors, and prominent men of the community. This is how Hawthorne intensifies the rising action; when Brown is about to turn back in hopes to save face with his minister, he spots his teacher of catechism from his youth, Goody Cloyse, confirming Brown as a catholic man of God. Here the role of the antagonist as the devil is revealed, and so is the purpose of Young Brown’s journey, to be in communion with the devil. Brown actually overcomes the devil’s temptation and Hawthorne wrote an entire paragraph where the external conflict of continuing to walk along the dark narrow path to Brown’s communion with the devil is resolved by his inner conflict of good conquering evil, due to his will to save his conscience in the presence of Faith, his minister, and the deacon. The following scene of rising action is intensified again and leads directly to the climax of the story when Brown witnesses and hears his minister and the deacon are also in league with the devil. With only his Faith left to hold his conscience grounded, the climax of the story begins when Goodman Brown declares that he will resist the devil with â€Å"heaven above and Faith below.† Shortly after Brown loses his Faith, he gives into the devil after the suspense of the heaven’s blotting out by the dark cloud, and the Haunting voices of the forest are followed by the screams of a woman and the pink ribbon of his Faith falls from the cloud. The denouement of the story is Brown giving into the devil by losing his Faith, and the resolution of the internal conflict of good versus evil is Brown turning to evil. After the denouement the falling scenes are that of Brown flying through the forest to his communion with the devil. All the scenes following the climax are that of the falling action, although there is almost a second climax when Brown has some hope and tells Faith to â€Å"look up to the heavens, and resist.† This last conflict is resolved by Brown waking up from his dream, losing his internal conflict and as a result Brown losses his Faith and evil wins in his heart until the day he goes to his grave.

Q2 Technical Paper

Q2 Technical Paper Q2 Technical Paper Brown vs. Mississippi Josh Moyer Law and Public Safety Level 1 Mr. Pleasants 1/20/15 Outline A. Introduction 1.Brown vs. Mississippi 2.Defendant-Ed Brown, Henry Shields and Mr. Ellington Plaintiff-(Police) State of Mississippi 3.Case describes the police actions and the violation of the 14th amendment violated and the courts wrongs. B. Body-Case Description 1.Describing the police actions and the violation of 14th amendment and brutality also the courts final decision. C. Body-Ruling 1.The Supreme Court ruled the defendants guilty of the murder of Raymond stewart. 2. The majority of argument during the case. D. Body-Impact 1.The courts ruling today has impacted many americans against police brutality and it wouldn't be the same without it. E. Conclusion- Opinion 1. I believe that the police should have had a better reason to arrest the men The case, â€Å"Brown vs. Mississippi’, argues over the issues of police brutality on January 10th, 1936 over the murder of Raymond Stewart. The majority of the argument was about the confessions being submitted into evidence. Defendants Brown, Shield and Ellington were brought to court by the plaintiff. (The State of Mississippi Police). At 1:00am on March 30th, 1934 police found Raymond's body in his Georgia home. That night the police had an idea to who the murderers were. Police then went to Mr. Ellington’s house an brought him to the house of Raymond Stewart. They then told Ellington to confess to the murder, which Mr.Ellington said he did not do. With the opinions of a crowd of white men yelling to hang him for his crime, the police strung a rope up on a tree and hung Ellington till he couldn't breath. Letting him down and Ellington still not confessing, they did it again. After several attempts and still no confession, Deputy Sheriff Dial roughed him up somewhat and then let him go home. Later that night Shields and Brown were detained overnight. With the two in custody, Deputy Dial and a crowd of white men showed up at Ellington’s home the following morning and arrested him, also joining the other two. But on the way to the jail, Deputy Dial decided to drive into Alabama only to pull over, where he then decided to whip Mr. Ellington until he agreed to confess to any scenario the deputy decided to make up. Which later that evening he also did to Brown and Shields in jail. In court the jury which was made up of 2 sheriffs and 8 white citizens, heard the 3 defendants forced confessions on April 4th,1934. Even though the jury who had knowledge of the cruel treatment of these men, still were eligible to hear the case. The majority of the arguing done in the case was to see if the confessions would be considered as evidence or tossed out. On February 17th, 1936, the Jury along with Judge Huges convicted the defendants guilty of the murde r of Raymond Stewart. Brown v. Mississippi established the

Suspense 101 Definition and Tips for Building Heart-Stopping Narratives

Suspense 101 Definition and Tips for Building Heart-Stopping Narratives What Is Suspense in Literature? They say curiosity killed the cat - but satisfaction brought it back. Suspenseful stories depend on these very same traits in a reader. But just what is suspense in literature, and how can you weave that gripping tension into your own stories?This thorough guide will give you all the information you need†¦ and more. (See, we’re creating suspense already!)Check out the 50 best suspense books of all time over at Reedsy Discovery!What is literary suspense?Suspense is the tension a reader feels when they're not sure what will happen in a story - either during a single scene/chapter or throughout its overall arc. You might create suspense around anything that stokes readers’ curiosity, whether it’s a love triangle or a killer on the loose.You can use suspense in a story to:Heighten tension during a dramatic sceneConceal answers you don’t want to give awayBuild up to a twist and make it more powerfulKeep your reader turning the pages!While suspense is mos t frequently employed in mysteries and thrillers, it should be present in every work of fiction - curiosity is what compels readers to finish your book! However, the amount and type of suspense you use depends on exactly what you want your reader to experience. Learn all about literary suspense and how to create it in your novel! The 5 types of suspense (with examples)First of all, there are two types of suspense to know in terms of story structure: narrative suspense and short-term suspense. The first engages the reader with the central issue of the narrative, while the second keeps them intrigued minute to minute. A good novel has both.1. Narrative (long-term) suspenseWhile technically any literary suspense might be described as â€Å"narrative,† this refers to tension that builds throughout the entire story. In narrative suspense, you pose a question, problem, or mystery at the book’s beginning, divulge more about it as the plot progresses, and wrap it up near the climax or ending.Well-written narrative suspense makes it nearly impossible for readers to put down your book. However, that means the payoff has to be huge - if you’re going to tease readers for 300 pages, you need an incredible ending! This is part of why suspenseful stories often culminate in a plot twist or big reveal (o r both, as in the arc of Amy’s disappearance in Gone  Girl).When constructing this kind of suspense, you want to continuously hint at its resolution. But you also don’t want to overwhelm your reader; the constant pressure of an impending reveal can make them feel overly anxious as well as impatient. With that in mind, temper this pressure with character development, non-suspenseful plot progression, or even a different suspense arc, as in the example below.Example of narrative/long-term suspenseIn To Kill A Mockingbird, there are two arcs of narrative suspense: 1) the question of what will happen to Tom Robinson, and 2) the suspense surrounding the mysterious Boo Radley. Both issues are introduced near the beginning, gain traction throughout the story, and eventually collide at the end, when Boo Radley saves the kids from Bob Ewell after the Robinson trial.Having more than one arc of narrative suspense keeps the reader invested and gives the story added layers of dep th. You can also accomplish these goals by using short-term suspense, which we’ll discuss in our next section.What's the best suspense you've ever read (or written)? What are your tips for recreating it? Let us know in the comments below!

Reflective Learning Term Paper Example | Topics and Well Written Essays - 750 words

Reflective Learning - Term Paper Example They represent a learning cycle, repeated innumerable times in an individual’s life. According to Kolb, the learning can start anywhere in the cycle but is most efficient if the full circle is completed. Here is an example of the learning cycle: someone has a negotiation about his salary with his superior. His idea of negotiation is that you have to be firm, show confidence and no weakness to your negotiation partner. So he slams down an offer, but it ends badly. His superior rejects. After this experience, he observes others to see if other strategies can work better. It can be direct observations, but also movies, or memories that he hasn’t reflected over before. In the step of abstract conceptualization, he discusses with others and maybe read something on the subject. He tries new strategies in everyday situations, and evaluates them in new reflective observation. When it’s time for a new discussion about the salary, he has a lot better understanding and new methods to reach the result he wants. It is off course also possible that this person goes through a learning cycle with only three of the steps: he acts, observes, and tries a new action. Another possibility is that he never realizes the opportunity for learning, and just leaves the first experience cursing his boss. Another central concept from Kolb is that of learning styles. The theory is that every person has two dominant of the four concepts above, that make up their learning style. Since four combinations are possible, there are four major learning styles. They are accommodating, diverging, converging and assimilation. Accommodating learners are intuitive, practical and experimental. Diverging learners gather information, use various viewpoints and are imaginative and artistic. Converging learners are problem-solvers and use a technical and practical approach. Assimilation learners are analytical and use reason and logic in their approach. There are also other ways to express

Assessing Traditional Arguments about God's Existence Essay

Assessing Traditional Arguments about God's Existence - Essay Example Anselm during the 11th century CE. According to him, the existence of God can be derived from the belief that a being, which is more powerful than any other can be, conceived (Pojman 54). The argument goes ahead to hold that, considering that a more powerful being cannot be conceived is evidence to show that the only conceivable being that can be conceived remains the greatest. Therefore, the conception of an all-powerful God that surpasses all other beings shows that God exists. I believe that the ontological theory is not successful, mainly because it is one grounded upon reason, and it is obvious that the reasoning of a man is guided and based upon his past experience and the knowledge held. In supporting the argument, the proponents argue that disputing the existence of God is awkward, like the act of imagining that a four-sided triangle, which cannot be drawn (Malcolm 41-50). The proponents continue to argue that humans can tell that claims disputing God’s existence can b e rejected without referring to any evidence or tolerating any arguments in support of the viewpoint. The unsuccessfulness of the argument can be verified from the very premises it is built upon, including that it relies upon the experience and the knowledge of man to impose the viewpoint that God exists, without exploring anything beyond the reasoning of man (Pojman 54). The areas that the argument does not account for include the differences in the reasoning, and the knowledge held by different people – from different social and cultural settings. For example, a person of one social and cultural setting will conceive a God of one kind, and another from a different one will conceive a different one. These differences serve to show that the different Gods conceived by the different groups can be flawed; therefore, the existence of a more superior being cannot be disputed. The reasoning against the argument shows that it is not valid, because the specific inferences, it is gro unded upon cannot be reasoned out from an objective point of view, and because the premises are not verified for validity in any way. The invalid inferences of the argument include the conception that God exists and that another god who is greater than the conceptualized God exists (Malcolm 41-50). Others include the inference that God exists as an idea in the mind. The inferences show that the different ideas developed by different people may show that different gods are conceived. There is the inference of holding other things constant, which shows that the reasoning blocks the conception or proves of a higher power or being, which is not a proper reasoning for a substantial and reasoned argument (Pojman 54). The argument is not sound, mainly because the different premises it is grounded upon, are themselves flawed right from their conception. The premises that are distinctively false or unfounded include the following: that the conception of a superior God blocks the possibility that a power which is higher than him exists and that the superior God exists as an idea, which shows that another idea of a more powerful force can still be developed. Other unfounded premises include that the reality of God is not verified in any way, and the claim that the conception of a higher being will be a contradiction of reality, although the reality to be contradicted has not been verified in any logical way (Oppy 72). Citing the unfounded nature of the inferences and the premises used by the

Analysis of Health and Safety in Chemical Industries Article Assignment

Analysis of Health and Safety in Chemical Industries Article - Assignment Example Therefore, the entire article is focused on the how workers have to be careful regarding the use of chemicals, and the necessary caution that needs to be taken. 3. The background or context surrounding this article is the constant injuries that always define workers in the chemical industry. Current knowledge is short on the various types of injuries that exist, and the major chemicals and the hazards they pose to workers. 4. The author takes on the topic with a methodological point of view such that it is systematic in analyzing the various factors involved in evaluating chemical risks in the factory such as identifying the different types of chemicals and the risks they pose. There are also ideological and theoretical perspectives in defining and assessing the characteristics of chemical injuries. 5. The key concepts that the article focuses on include the various types of dangerous chemicals that workers are constantly bound to be exposed to in their environments. There are also various descriptions such as the technical descriptions that differentiate the existing types of hazardous chemicals. 6. The most important information from the article is that it is essential to understand the various types of risks involved when working with chemicals in a factory. A good understanding of the different types of chemicals and risks makes it easier to tackle them and consequently enable a safe and healthy working environment. 7. The author points out that it is important to understand the chemicals that workers often deal with in a factory. This makes it easy to effectively deal with storage and counter any injuries that may arise. This leads to the conclusion that it is necessary to understand the different types of dangers present in the workplace, and effectively deal with them. 8. The author’s findings that different types of chemical hazards need different handling mechanisms make it easier for authorities.

Comparison and contrast between lasagna and a pizza Essay

Comparison and contrast between lasagna and a pizza - Essay Example Lasagna and pizza are two of the most popular foods made traditionally in oven. While there are other ways to make both lasagna and pizza that obviate the use of oven, yet the best results are achieved only with the use of oven. Although they are lasagna has many layers while pizza has only one layer unless there is a special kind of pizza. Layers of lasagna are repetitive. The basic form of lasagna has tomato sauce at the base of the dish over which lasagna strips are laid. They serve as a bed for the meat over which white sauce is drizzled. These layers are repeated till almost the top of the dish is reached. Lastly, grated cheese is laid on the top. On the other hand, a pizza is not made with such repetitive layers of ingredients. In the case of a pizza, there is a base that is known as crust. The sauce is poured over the base, and different sorts of toppings are laid over it. Like lasagna, a pizza is also topped with cheese. The purpose of cheese on the top both in the case of a lasagna and a pizza is to develop a thick and crunchy crust after the dish is grilled. The fundamental element that differentiates between lasagna and pizza is the basic white flour bread. The thickness of that base, its texture, and taste greatly differs when the two dishes are compared. While lasagna strips are only few millimeters in thickness i.e. normally 5 mm each, pizza crust is anywhere from 1 to 2 cm. The thickness of lasagna strips is mostly standard and varies only by 1 or 2 mm., there exists a great variety of thicknesses of pizza crust e.g. there are thin-crust pizzas and thick-crust pizzas. Most people use factory made lasagna strips because the machine used in making that uniform thickness is not used in most homes. In contrast to that, most people make pizza crusts at home by kneading white flour with yeast. Lasagne strips and pizza base also differ in that lasagna strips are cooked once they are boiled before the dish is placed in the oven whereas pizza crust is raw outside and only gets baked once the pizza has been placed inside the oven. On one hand , lasagne strips are like compact sheets of white flour and have no pores in them. On the other hand, pizza

Chronic Eczema Essay Example | Topics and Well Written Essays - 250 words

Chronic Eczema - Essay Example For instance, the methods of treating Chronic Eczema may change, hence rendering the previous routines useless. For example, a new method of diagnosing Chronic Eczema may be discovered, and hence taking of picture of the affected part by the patient and sending it to the Dermatologist becomes less useful. The technologies available to different patients are varied. The knowledge to make proper use of the technologies available to the patient are also not guaranteed. For instance, relying on the photos taken by the patient may not give a clear picture of the intensity of the infection, especially if the focus of the photos is not good. For this reason, relying on the patient’s technologies may impair the process of offering equitable health services. For equitability in health service delivery, practices such as diagnosis should be uniform across the patients. The virtual support hinders the patient from accessing quality services, which would be offered in the event of the patient visiting the GP and hospitals. It is likely that if the patient gets virtual support, he/ she doesn’t enjoy some of the services, which are difficult to implement in the online support

Comparison and contrast between lasagna and a pizza Essay

Comparison and contrast between lasagna and a pizza - Essay Example Lasagna and pizza are two of the most popular foods made traditionally in oven. While there are other ways to make both lasagna and pizza that obviate the use of oven, yet the best results are achieved only with the use of oven. Although they are lasagna has many layers while pizza has only one layer unless there is a special kind of pizza. Layers of lasagna are repetitive. The basic form of lasagna has tomato sauce at the base of the dish over which lasagna strips are laid. They serve as a bed for the meat over which white sauce is drizzled. These layers are repeated till almost the top of the dish is reached. Lastly, grated cheese is laid on the top. On the other hand, a pizza is not made with such repetitive layers of ingredients. In the case of a pizza, there is a base that is known as crust. The sauce is poured over the base, and different sorts of toppings are laid over it. Like lasagna, a pizza is also topped with cheese. The purpose of cheese on the top both in the case of a lasagna and a pizza is to develop a thick and crunchy crust after the dish is grilled. The fundamental element that differentiates between lasagna and pizza is the basic white flour bread. The thickness of that base, its texture, and taste greatly differs when the two dishes are compared. While lasagna strips are only few millimeters in thickness i.e. normally 5 mm each, pizza crust is anywhere from 1 to 2 cm. The thickness of lasagna strips is mostly standard and varies only by 1 or 2 mm., there exists a great variety of thicknesses of pizza crust e.g. there are thin-crust pizzas and thick-crust pizzas. Most people use factory made lasagna strips because the machine used in making that uniform thickness is not used in most homes. In contrast to that, most people make pizza crusts at home by kneading white flour with yeast. Lasagne strips and pizza base also differ in that lasagna strips are cooked once they are boiled before the dish is placed in the oven whereas pizza crust is raw outside and only gets baked once the pizza has been placed inside the oven. On one hand , lasagne strips are like compact sheets of white flour and have no pores in them. On the other hand, pizza

Human Resource and bussiness strategy Assignment

Human Resource and bussiness strategy - Assignment Example The standards and measures that are needed to be taken within an HR department change with every passing day. Thus, it is suggested that the diversity of human resource must be the basic factor of HR strategy for Ford Motors. It is because most of the employees working for Ford Motors remain foreigners. The diversity factor will allow the company to get vibrant and variant ideas (Gilmore & Williams, 2012). The career section of the Ford Motors is quiet interesting as they have a wide portal of job openings that can be searched with the help of search tools. There are jobs from entry level clerks to the product development managers. There are different job opening such as Employee payment analyst who is responsible for communicating the implications. In addition, there is another job opening entitled Administration and research assistance. For such a job opening, it is required that the person is able to understand the research needed regarding administration because it is responsible for designing management strategies (Storey, 2007). The job designation that I would prefer is of the employee payment analysis. The reason behind preferring this job designation is because it is a challenging job and would require a lot of communication. In a company where employees from different countries are hired would be a helpful element in undertaking the job. The position is greatly associated with the payrolls that are an important aspect to be observed by an HR department. Motivations and rewards should be designed after careful analysis of payroll of employees. This position is in direct association with the HR management team thus it can be interrelated with other functional tasks of human resource (Wilton, 2010). Work and life balance is the best factor that can be considered for achieve g competitive advantage. This has been focused previously as well as in the form of campaign where employees were given hourly off on achieving excellence

Third Reich Essay Example for Free

Third Reich Essay The Nazi rise to power brought an end to the Weimar Republic, a parliamentary democracy established in Germany after World War I. Following the appointment of Adolf Hitler as chancellor on January 30, 1933, the Nazi state (also referred to as the Third Reich) quickly became a regime in which Germans enjoyed no guaranteed basic rights. After a suspicious fire in the Reichstag (the German Parliament), on February 28, 1933, the government issued a decree which suspended constitutional civil rights and created a state of emergency in which official decrees could be enacted without parliamentary confirmation. In the first months of Hitlers chancellorship, the Nazis instituted a policy of coordinationthe alignment of individuals and institutions with Nazi goals. Culture, the economy, education, and law all came under Nazi control. The Nazi regime also attempted to coordinate the German churches and, although not entirely successful, won support from a majority of Catholic and Protestant clergymen. Extensive propaganda was used to spread the regimes goals and ideals. Upon the death of German president Paul von Hindenburg in August 1934, Hitler assumed the powers of the presidency. The army swore an oath of personal loyalty to him. Hitlers dictatorship rested on his position as Reich President (head of state), Reich Chancellor (head of government), and Fuehrer (head of the Nazi party). According to the Fuehrer principle, Hitler stood outside the legal state and determined matters of policy himself. Hitler had the final say in both domestic legislation and German foreign policy. Nazi foreign policy was guided by the racist belief that Germany was biologically destined to expand eastward by military force and that an enlarged, racially superior German population should establish permanent rule in eastern Europe and the Soviet Union. Here, women played a vital role. The Third Reichs aggressive population policy encouraged racially pure women to bear as many Aryan children as possible. Within this framework, racially inferior peoples, such as Jews and Gypsies, would be eliminated from the region. Nazi foreign policy aimed from the beginning to wage a war of annihilation against the Soviet Union, and the peacetime years of the Nazi regime were spent preparing the German people for war. In the context of this ideological war, the Nazis planned and implemented the Holocaust, the mass murder of the Jews, who were considered the primary racial enemy. Open criticism of the regime was suppressed by the Gestapo (secret state police) and the Security Service (SD) of the Nazi party, but Hitlers government was popular with most Germans. There was, however, some German opposition to the Nazi state, ranging from nonconformity to the attempt to kill Hitler on July 20, 1944. The Allies defeated Nazi Germany and forced a German surrender on May 8, 1945. Further Reading Burleigh, Michael. The Third Reich: A New History. New York: Hill and Wang, 2000.

Gestalt and Holistic Treatment (Principle of Totality)

Gestalt and Holistic Treatment (Principle of Totality) 1. What Is Holistic Psychology? Holism talks about any way that stresses the entire psychic thinking reasonably than their fundamental elements. Conversely knows as ‘the entire is larger than the sum of its parts’. A holistic method consequently recommends that there are diverse stages of explanation and that at every stage there exist â€Å"emergent characteristics† that cannot be condensed. (McLeod, 2008) 2. Holistic psychology:  A New Science Holistic psychology constructs on anything that has gone before. Alike Gestalt psychology, it claims the honor in full. Along with Psych combination and transpersonal psychology, it openly talks about the inspirational and the mystical elements. It knocks varied causes to accept, acclimate, and elaborate methods, including them into its practice of individual alteration, adaptation, and therapeutic. Although it’s not new yet is innovative and different in every part, as holistic psychology offers in full a new start. It strips away covered ideas from the preceding that are incorrect and restraining, and plugs in fundamentally new guidelines. Thus it’s a practice for discovering and converting perception which leads us to a new empire within. (Bà ¶dy, 2009) 3. General talk on Holistic Psychology Approaches Dr Lisa MatthewmanC Psychol AFBPsS . Registered Professional Psychologist, (AFBPsS, 2009) discovers the use of holistic psychology with distinct clients and analyzes the modern holistic methods to structural happiness. ‘Holistic’ or ‘integrative’ thinking is the education and repetition of how to return to our usual entirety. It is a combined method that talks on psychological wellness via linking and endorsing the fitness of the physique and soul, while incorporating customary psychological treatments. It highlights the interdependence of physical, psychic and mental dynamics. Studying ‘completeness and well. being’ from a organizations viewpoint it syndicates advanced psychological knowledge with customary healing insights and paradigms from harmonizing therapy (AFBPsS, 2009) 4. History of Gestalt psychology Gestalt theory originated nearly in 19th century in Austria and south Germany as a protest in contradiction of structural universities fractional study of understanding intoatomisticessentials. Max Wertheimer,Wolfgang Kohlerand Kurt Koffka worked together to found Gestalt. Gestalt psychologyof the Berlin School is a philosophy of observance and intelligence speculating that the functioning norm of the mind is holistic, corresponding, and equivalent, with self. organizing propensities. (Liquori, 2011). While numerous modern psychologists reserve that even these propensities are the result of information and education, all approve that they are robust and almost universal tendencies. (John M. Darley, (1991).) 5. Principle of Totality The philosophy of Gestalt psychology is grounded on the principle of totality: The principle of totality which is a straightforward theoretic belief of gestalt theory, affirming that mindful knowledge should be watched holistically, as an entirety of the active communications of constituents of the brain. (Concepts, 2015) ThePrinciple of Totality—the conscious experience must be measured internationally by captivating into interpretation all the bodily and psychological characteristics of the individual at the same time because the environment of the mind stresses that all constituents be measured as portion of an arrangement of dynamic relationships. The norm supports that the human eye perceives matters in their whole before observing their separate parts†¦ that the whole is diverse than the sum of its parts. These are our â€Å"psychological shortcuts† for obtaining and upholding steady percepts in our loud world. We want these shortcuts to curtail policymaking time and permit us to function without continually stopping to contemplate about the subsequent course of action. (Tyne, 2013) 6. Perception of Apparent Motion – Causes of Wertheimers Innovation that launched the Gestalt Revolution Max Wertheimer (1880. 1943), the creator of the Gestalt School of Psychology, printed a critique mono. graph on the perception of apparent motion in 1912, which started a new way for a great contract of succeeding perceptual viewpoint and examination. Wertheimers examination was stimulated by an unexpected scrutiny of a pure ostensible effort, which he called the phi. phenomenon to differentiate it from best apparent movement (beta), which looks a lot like real movement. Wertheimer named his original comments pure since it was professed in the absence of any thing being understood to modify its spot in universe. The phi. phenomenon, as well as the finest circumstances for seeing it, were not defined evidently in this monograph, foremost substantial following confusion aroused about its appearance and incidence. We appraise the antiquity leading to the detection of the phi. phenomenon, and then define: (i) A probable basis for the misperception obvious in most modern investigation on the phi. phenomenon; (ii) The finest circumstances for perceiving the phi. phenomenon; (iii) new circumstances that provide a mainly bright phi. phenomenon; and (iv) two outlines of thought that may deliver clarifications of the phi. phenomenon and also differentiate phi from beta. (Steinman RM1, 2015) 7. Gestalt principles of form perception their application in Modern Era Gestalt psychology tries to comprehend mental phenomena by inspecting them as prearranged and designed rather than the amount of their essential parts. Thus, Gestalt psychology distances itself from the extra decomposition. al methods to thinking like structuralism with its inclination to examine psychological actions into basic feelings and it highlights on ideas like developing properties, holism, and context. (Soegaard., 2014) Nowadays, businesses have understood these principles and deeply encompassed them into their advertising. Gestalt values keep the symbols stimulating and are inclined to catch people’s attention. Here I will discover many of the values and find real life instances of advertising applications that apply to each gestalt principles. Figure and Ground: Individuals often rift pictorial info into character and ground. Figure is what views out, while ground is the background. This influence is utilized in one of the Macintosh logos. As you perceive below, the sign can be observed as an even happy expression and as a joyful face in profile observing at a processor screen. Proximity: When individual see incomes that are near enough together, they repeatedly notice the resources as a group. In 2002 the MTV European Music Prizes used an advertisement that documented the law of proximity. We notice the 2 symbols in the greater left as a group and the symbols of the supporters in the lowest right as a collection. The white space and the proximity of the symbols specify that the symbols are destined to be groups, without MTV demanding to recognize it. Closure: Individuals tend to complete things that are actually unfinished by filling in gaps. The IBM symbol is categorically only blue lines of various length, but we identify the letters I, B, and M. Similarity: Individuals are often inclined to cluster alike items together. The business Lega. Lega used this belief in their website design. They used the orange shade for all the signs at the upper right of the webpage so that individuals assemble the images together. Symmetry: When we notice things we have a tendency to to notice them as symmetrical shapes that form around their center. When we see two separated items that are symmetrical, we automatically see them as one item. Since the Us are proportioned to one another, we mechanically group each U with the one it is following to, leaving us with four objects rather than eight. (larwa002, 2011) 8. Contribution of the Field to Contemporary World: Some of the most notable contributions of Gestalt psychology to the understanding of humanperceptionand cognition include: The motion picture and animation industries (which began with studies on apparent motion); The three Gestalt organizing principles (i.e., figure. ground, grouping byproximity and similarity, and good continuation), which determine how our perceptions are organized; Koffkaà ¢Ã¢â€š ¬Ã… ¸s distinction between physical reality (the geographical environment; the world asit is) and perceived reality (behavioral environment; the world as we perceive it) Kà ¶hlerà ¢Ã¢â€š ¬Ã… ¸s isomorphism, the idea that perceptual experience (phenomenal reality) and the underlying physical reality (the physiological eventsof the nervous system) are functionally equivalent (â€Å"brain activity is isomorphic tophenomenological experience†); Kà ¶hlerà ¢Ã¢â€š ¬Ã… ¸s research on insight,(a sudden problem solution that occurs when an individual reorganizes the elements of a problem situation into a new configuration), which introduced a new way of thinking into the debate about learning and problem. solving and extended animal methodology beyond puzzle boxes and mazes; Wertheimer’s productivethinking, which wentbeyond therote learning and rule memorization used by thecontemporary educational system, in stating that productive thinking was a â€Å"true understanding† (of a problem) derived from a complete restructuring of the problem inorder to gain insight into itssolution; 9. Conclusion Though Gestalt thinking failed to develop as a main power in American mainstream thinkingit imparted as a robust customof accepting intricacy through examination into American psychology (Goodwin, 2008).It has had a deep influence on the method we comprehend socialperception and reasoning today.Not merely did it effect Pavlov’s trained response investigation and Maslow’s hierarchy of needs, the impact of Gestalt psychology can be seen through contemporary psychology in related psychological philosophies (i.e., Bronfenbrenner and Vygotsky),in contemporary communal psychology, in inspiration and goal. directedperformance, in trainingson prejudgment and its decrease, in. group devotion, andthe efficiencyof groupprocedures (Lewis); in trainings onprevention and its denigrating effect on behavior (regression), in modern developmental psychology, and in modern cognitive psychology, which investigates such topics as the organizationà ¢Ã¢â€š ¬Ã… ¸ of information in memory (Goo dwin, 2008).According to Ralph White(as cited in Goodwin, 2008), it â€Å"is very much alive† in the â€Å"form of paying continual attention to the patterns of motivation and cognition that directly determine behavior, in the form of a selective but fairly 10. References AFBPsS, D. L. (2009). Registered Occupational Psychologist and International Society for Coaching Psychology. Bà ¶dy, D. G. (2009). http://holisticrenewal.com/holistic. psychology/what. is. holistic. psychology.html. Retrieved from http://holisticrenewal.com/holistic. psychology/what. is. holistic. psychology.html Concepts, P. (2015). Psychology Concepts. Retrieved from http://www.psychologyconcepts.com/principle. of. totality/ John M. Darley, S. G. ((1991).). Psychology,. Engelwood Cliffs, NJ: Fifth Edition, Prentice. Hall. larwa002. (2011, october 9). Effective Use of Gestalt Principles. Retrieved from http://blog.lib.umn.edu/: http://blog.lib.umn.edu/clar0841/psychblog/2011/10/effective. use. of. gestalt. principles.html Liquori, E. (2011). The Close Relationship Between Gestalt Principles and Design. Retrieved from http://www.instantshift.com/: http://www.instantshift.com/2011/09/19/the. close. relationship. between. gestalt. principles. and. design/ McLeod, S. (2008). Reductionism and Holism. Retrieved from http://www.simplypsychology.org/reductionism. holism.html Soegaard., M. (2014). Gestalt principles of form perception. Retrieved from https://www.interaction. design.org: https://www.interaction. design.org/encyclopedia/gestalt_principles_of_form_perception.html Steinman RM1, P. Z. (2015). Phi is not beta, and why Wertheimers discovery launched the Gestalt revolution. http://www.ncbi.nlm.nih.gov/pubmed/10927113. Tyne, S. V. (2013, September 8). The Whole is Other Than the Sum of the Parts: Principles of Gestalt Perception. Retrieved from http://seanvantyne.com/: http://seanvantyne.com/wordpress/2013/09/08/the. whole. is. other. than. the. sum. of. the. parts. principles. of. gestalt. perception/comment. page. 1/ Goodwin, C. J. (2008). A history of modern psychology (3rd ed.). Hoboken, NJ/ Wiley Sons.

Finish Line - Case Study :: Athlete’s Foot

History   Ã‚  Ã‚  Ã‚  Ã‚   In 1976, two friends, Alan Cohen and David Klapper, partnered to run a franchise called Athlete’s Foot. Athlete’s Foot was a large athletic footwear business. By 1981, Cohen and Klapper’s vision had grown larger than what Athlete’s Foot was able to contain. Therefore, in 1981, Cohen and Klapper decided to open their own company as a spin off of Athlete’s Foot. They decided to call it Finish Line. At the time of Finish Line’s start up, Cohen and Klapper still maintained 10 Athlete’s Foot stores. After the first Finish Line stores were opened, Cohen and Klapper converted all previous Athlete’s Foot stores into Finish Line stores in 1986 when their franchises expired. As of 2002, Finish line was the second largest athletic retailer with over 550 stores in 46 states.   Ã‚  Ã‚  Ã‚  Ã‚  Finish Line’s success can be attributed to many things, such as, great knowledge of the athletic industry, structured growth, superior executive leadership, and great following of a well thought out mission. This mission states, â€Å"Finish Line will provide the best selection of sport inspired footwear, apparel and accessories to fit the fast culture of action addicted individuals.† Finish Line’s success has come via many milestones throughout their history. Finish Line’s milestones are documented in the following timeline. Finish Line Timeline †¢ October 1976 - Finish Line opens its doors for the first time as a chain of the Athlete's Foot. †¢ 1981 - Two additional partners, Dave Fagin and Larry Sablosky, are brought on board, and the first Finish Line stores are opened. †¢ 1986 - The Athlete's Foot franchise expires, and all Athlete's Foot stores are converted to Finish Line. †¢ October 1991 - Finish Line opens 100th store. Stores are located primarily in the Midwest †¢ 1992 - Finish Line becomes a publicly traded company traded on NASDAQ (FINL). †¢ July 1995 - Finish Line opens 200th store. †¢ November 1997 - Finish Line opens 300th store. †¢ February 1999 - Finish Line hits a record $500 million in sales (for Fiscal 1998). †¢ July 1999 - Finish Line records its first online sales on www.finishline.com. †¢ September 1999 - Finish Line opens 400th store. †¢ 2002 - Finish Line becomes the second largest athletic retailer (based on sales revenues), and expands the company to over 480 stores across the nation. †¢ June 10, 2003 - Finish Line breaks ground on $20 million expansion to its Indianapolis based corporate headquarters and distribution center. Finish Line - Case Study :: Athlete’s Foot History   Ã‚  Ã‚  Ã‚  Ã‚   In 1976, two friends, Alan Cohen and David Klapper, partnered to run a franchise called Athlete’s Foot. Athlete’s Foot was a large athletic footwear business. By 1981, Cohen and Klapper’s vision had grown larger than what Athlete’s Foot was able to contain. Therefore, in 1981, Cohen and Klapper decided to open their own company as a spin off of Athlete’s Foot. They decided to call it Finish Line. At the time of Finish Line’s start up, Cohen and Klapper still maintained 10 Athlete’s Foot stores. After the first Finish Line stores were opened, Cohen and Klapper converted all previous Athlete’s Foot stores into Finish Line stores in 1986 when their franchises expired. As of 2002, Finish line was the second largest athletic retailer with over 550 stores in 46 states.   Ã‚  Ã‚  Ã‚  Ã‚  Finish Line’s success can be attributed to many things, such as, great knowledge of the athletic industry, structured growth, superior executive leadership, and great following of a well thought out mission. This mission states, â€Å"Finish Line will provide the best selection of sport inspired footwear, apparel and accessories to fit the fast culture of action addicted individuals.† Finish Line’s success has come via many milestones throughout their history. Finish Line’s milestones are documented in the following timeline. Finish Line Timeline †¢ October 1976 - Finish Line opens its doors for the first time as a chain of the Athlete's Foot. †¢ 1981 - Two additional partners, Dave Fagin and Larry Sablosky, are brought on board, and the first Finish Line stores are opened. †¢ 1986 - The Athlete's Foot franchise expires, and all Athlete's Foot stores are converted to Finish Line. †¢ October 1991 - Finish Line opens 100th store. Stores are located primarily in the Midwest †¢ 1992 - Finish Line becomes a publicly traded company traded on NASDAQ (FINL). †¢ July 1995 - Finish Line opens 200th store. †¢ November 1997 - Finish Line opens 300th store. †¢ February 1999 - Finish Line hits a record $500 million in sales (for Fiscal 1998). †¢ July 1999 - Finish Line records its first online sales on www.finishline.com. †¢ September 1999 - Finish Line opens 400th store. †¢ 2002 - Finish Line becomes the second largest athletic retailer (based on sales revenues), and expands the company to over 480 stores across the nation. †¢ June 10, 2003 - Finish Line breaks ground on $20 million expansion to its Indianapolis based corporate headquarters and distribution center.

John Donnes Loves Alchemy Essay -- John Donne Poetry Poems Analysis

John Donne's Love's Alchemy In 'Love's Alchemy,'; John Donne sets up an analogy between the Platonists, who try, endlessly, to discover spiritual love, and the alchemists, who in Donne’s time, tried to extract gold from baser metals. This analogy allows Donne to express his beliefs that such spiritual love does not exist and those who are searching for it are only wasting their time. Donne cleverly uses language that both allows the reader to see the connections between the alchemists and the Platonists and that allows for a more sexual interpretation of the piece. The poem opens with two lines that lay the groundwork for the analogy and that have a sexual implication. The word â€Å"digged'; and the image of â€Å"love’s mine';, obviously allow for the comparison between the Platonist’s and the alchemists. Donne explains that some have experienced more love than he has, and, in having done so, have penetrated â€Å"deeper'; into â€Å"love’s hidden mystery,'; that is, they have reached a point beyond sensual love where they have found it’s true â€Å"centric'; or essential happiness. This would be analogous to alchemists, who, after many attempts, have been able to extract gold from other metals. Due to the diction that Donne uses and the manner in which he expresses himself in these two lines, it is possible to extract their sexual meaning that serves to ridicule the claims and means of the Platonists as well as the alchemists. The words â€Å"digged love’s mine'; can be interpreted as...

A Book Report on Poe’s “The Tell Tale Heart”

The Tell-Tale Heart, by Edgar Allan Poe, is written in the first person. This is proven because â€Å"I† is used to tell the story. This story told is by a participating narrator. The narrator is also the main character. The point of view used in this story is the unreliable narrator; this is a point of view according to Literature by X. J. Kennedy and Dana Gioia. This view was chosen because the narrator was very deceptive, deluded and deranged. For example, â€Å"I cut off the head and the arms and the legs†. (pg. 36). I find this to be extremely deranged. The narrator was also very deceptive by playing a trick on the older man in bed every night. The deluded madman would spy on the old man at midnight every night for seven days straight. By the eighth day he had this deranged plan to kill him. So, at midnight the madman came into the room quietly, or so he tried, and suffocated the old man. In the meantime the old man was scared when he heard some noises but probably thought that it was only a mouse or something. Because the man did not get up and check on the noises, it cost him his life. The old man was tricked on thinking it was just a noise an old house makes. Therefore, The point of view used in the story was that of an unreliable narrator in the first person. Raymond Carver had many influences in his life that contributed to his short stories and poems. But his main influence was his family. With two kids and married at the age of 19, he definitely had his hands full. He would try and write stories to support his children while engaging in other labor jobs during the day. Everyday life is an inspiration on everyone. People might not realize it but what happens everyday has an affect or influence on the way they approach life. For example, Carver†s day at the laundry mat. He realized that life isn†t what it is cracked out to be and he noticed this just by being frustrated because he couldn†t get any driers. Also, Carver†s professor at Chico State University, John Gardner, was a great influence at the time. Gardner helped Carver with some of his short stories. He would help Carver by being really patient and helping understand what he needs to do better. Education is a great influence on life. It introduces new perspectives to life and opens many new doors of opportunity. Without education or his family Raymond Carver might not have been as successful as he has. A Book Report on Poe’s â€Å"The Tell Tale Heart† The Tell-Tale Heart, by Edgar Allan Poe, is written in the first person. This is proven because â€Å"I† is used to tell the story. This story told is by a participating narrator. The narrator is also the main character. The point of view used in this story is the unreliable narrator; this is a point of view according to Literature by X. J. Kennedy and Dana Gioia. This view was chosen because the narrator was very deceptive, deluded and deranged. For example, â€Å"I cut off the head and the arms and the legs†. (pg. 36). I find this to be extremely deranged. The narrator was also very deceptive by playing a trick on the older man in bed every night. The deluded madman would spy on the old man at midnight every night for seven days straight. By the eighth day he had this deranged plan to kill him. So, at midnight the madman came into the room quietly, or so he tried, and suffocated the old man. In the meantime the old man was scared when he heard some noises but probably thought that it was only a mouse or something. Because the man did not get up and check on the noises, it cost him his life. The old man was tricked on thinking it was just a noise an old house makes. Therefore, The point of view used in the story was that of an unreliable narrator in the first person. Raymond Carver had many influences in his life that contributed to his short stories and poems. But his main influence was his family. With two kids and married at the age of 19, he definitely had his hands full. He would try and write stories to support his children while engaging in other labor jobs during the day. Everyday life is an inspiration on everyone. People might not realize it but what happens everyday has an affect or influence on the way they approach life. For example, Carver†s day at the laundry mat. He realized that life isn†t what it is cracked out to be and he noticed this just by being frustrated because he couldn†t get any driers. Also, Carver†s professor at Chico State University, John Gardner, was a great influence at the time. Gardner helped Carver with some of his short stories. He would help Carver by being really patient and helping understand what he needs to do better. Education is a great influence on life. It introduces new perspectives to life and opens many new doors of opportunity. Without education or his family Raymond Carver might not have been as successful as he has.

Kudler Fine Foods Frequent Shopper Program Essay

Service request kf-013 was submitted to create a requirements document for the proposed Frequent shopper program. The frequent shopper program is a new initiative by Kudler Fine Foods to increase revenue. The program is to track purchases of customers and accumulate points for gift items. This program will track purchase patterns to offer personalized savings to their customer, not only from them but also from their trading partners. There could be ethical, legal, and informational security issues. â€Å"Ethics refers to the principles of right and wrong that individuals, acting as free moral agents, use to make choices to guide their behaviors† (Laudon 2012, P 124). It applies to business behavior as well. An ethical issues that could arise from the frequent shopper program, deals with privacy. What information do individuals consider private? What rights do they have to keep that their information private? What responsibility do companies have to keep customer information pr ivate? These are just a few questions that surround the frequent shopper program from Kudler Fine Foods. Shoppers need to have the option to participate or not to participate in the program. The data collected will be used to â€Å"benefit† the customer but at what risk? The customers information will be sent to partnering companies that the customer knows nothing about. Kudler food has the legal responsibility to ensure that the partnering companies do not misuse their customers information for malicious gains. To meet the ethical concerns that arise with this program Kudler Fine Foods must provide the customer with the facts of the program. They also must provide who are the partnering companies and what information they will receive, or full disclosure of the program. This is the only way the customer can make an informed desicion on the program. There are legal guidelines for privacy laws â€Å"based on a regime called Fair Information Pracitces (FIP)† (Laudon 2012, P 132). There are many federal privacy laws that affect personal data, but most of those laws do not take into consideration the technology we have today. Companies can be held liable for a breech of privacy for its customers, if the company did not take the proper steps to secure their private information. Data security is a big investment for most companies. Everyday companies store transactional data from people. Some data is simple, like name, gender, and address; other data is unique like a social security number or bank account number. If a company is storing sensitive data, encryption will reduce the ability for the data to be stolen. â€Å"Encryption is the conversion of data into a form, called, ciphertext,that cannot be easily understood by unauthorized people† (University of Minnesota, 2011). Kudler Fine Foods must review their current security and ensure that it is secure enough to maintain the data privacy of its customer. Kudler Fine Foods frequent shopper program can provide their customer many benefits through its partners without storinng to much personal data. They will haven a ethical and legal obligations to their customers about personal data being shared. Security of the data will play a vital role in the sucess of the program, if a breech of the data accures, so does a breech of trust. The frequent shopper program will increase revenues for Kudler Fine Foods with minimal costs and proper informational security. References Laudon, K. C., & Laudon, J. P. (2012). Management information systems: Managing the digital firm (12th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. University of Minnesota. (2011). Encrypting Stored Data. Retrieved from http://www.oit.umn.edu/security/topics/encrypting-data/index.htm

The Organizational Revolution in the United States Essay

The Organizational Revolution in the United States - Essay Example First and foremost, the growth of the US potential in the inter-war period cannot be underestimated, as the progress was of industrial type. It is likely that the United States could not develop by the rural model of the 19th century. A change should be weightier in the most innovative sectors of the industrial breakthrough, such as aviation and automobile building. With this in mind, a well-known and century-long American insurance industry had become too influential in the metropolitan life with huge and tall buildings in New York, Chicago and other significant cities of the US: In the first decade of the 20th century, the Metropolitan Life had insurance in force totaling over $2.2 billion, so it built and occupied, 1909—10, an immense temple in the sky which was 700 feet high, the world’s tallest for a time (Johnson 576). Hence, the organizational revolution presupposed a significant shift from mainly rural to industrial development, from isolation to acknowledgement, from illiteracy to educational breakthroughs with knowledge of markets, society, politics and economy at large. It was the time of overall discovery of the American potential from inside out. In fact, both human resources and intellectual capacity of Americans let the country improve on its performance on the verge of the 20th century. Looking at the figures of Henry Ford and Alfred P. Sloan, their contribution into machine-building industry was too high to ignore it. In fact, both made America the first in the world’s tempos of automobile building. It was they who established the American image of â€Å"biggerness† present in every part of a car. ... The thing is that when Ford tried to make a car affordable for every single American, Sloane coped with the best strategy for launching such cars: â€Å"While Ford made the product as well as he could, then looked for people to buy it, Sloane produced the widest possible range of cars for the maximum spread of customers† (Johnson 731). Hence, America had a huge market share in the world arena concerning automobile industry. With a more pragmatic and capitalist vision of American luminaries, it touched upon every field of scientific and technological progress. Besides, business owners and the richest families of the time tried to impose the spirit of progress and superiority to every American so as to show them the very picture of the future innovations and breakthrough, as might be seen in the post-war period. Thus, engineering, consumerism, investment trusts, turnaround of capital locally and in the international perspective were some of the main trends of the economical grow th as a consequence of the organizational revolution. Capitalism is always consumerism. In this vein, Americans got used to believe more in the actual goods and material amenities at their disposal, forgetting about the genuine virtues of the sound-minded society. This assumption comes as a result of the rural, small, and isolated community which the United States was at the outset of the independence and throughout the 19th century. However, the European basis of the five main social institutions was not neglected in the US. In turn it gave grounds to the economic expansion which became possible for the United States after the World War I and due to its isolation, to be precise. Different

Answer questions Essay Example | Topics and Well Written Essays - 1000 words - 2

Answer questions - Essay Example osition but they are very good leaders and able to achieve the charity objective through various activities and lead team mates towards the same direction. Richard Branson is another example. He is a leader and has lead from the front to place VIRGIN group at the pinnacle, far ahead of the competitors and now he does not need to manage organization or personnel. For him, it is more important to set vision/direction and lead followers in the that direction. And below him, he has group of good managers to manage the organization. There are also some disadvantages of group activity that members face, like pressure to conform to group standards of performance and conduct. Some work groups might ostracize a person who is much more productive than his/her co-workers. Shrinking of individual responsibility is another problem frequently noted in groups. Just like Roosevelts old saying â€Å"Speak softly and carry a big stick; you will go far† McGregor proposes is behind this kind of radish (incentive reward) adds the big stick-like management. By now administrative personnel’s responsibility and the corresponding mode of administration are: Superintendents role is a guardian, is the direction and guidance. What the management cares is how to raise the labor productivity, to complete the task; manager`s main function is the plan, the organization, the management, the direction, the surveillance, like the time allowance, the technical schedule and so on. Staff should obey instructions, if the staff violates these stipulations, management uses penalty; and for obeying the rules there are monetary rewards; The management may or may satisfy persons physiological needs as well as safety requirement in each kind of condition. The advantage of management entices for the staff, or punishes depending on the strict system, but it can use any regardless of which treatment stimulates the staff from exterior, enhances their work enthusiasm. Although research on each kind of driving

Tttoos as regulr spect of consumer culture Essay

Tttoos as regulr spect of consumer culture - Essay Example ContemporÐ °ry world is experiencing whÐ °t some cÐ °ll Ð ° second "tÐ °ttoo renÐ °issÐ °nce" (DeMello, 2000:58). Ð s pÐ °rt of this revolution in the populÐ °r culturÐ °l significÐ °nce of tÐ °ttooed flesh, tÐ °ttooing is Ð °scending to unprecedented levels of populÐ °rity Ð °mong Ð ° vÐ °st Ð °rrÐ °y of sociÐ °l groups.Ð  long-stÐ °nding symbol cÐ °lled "body project" (Shilling, 1993:18) is now Ð ° floÐ °ting signifier of Ð ° full pÐ °norÐ °mÐ ° of sociÐ °l stÐ °tuses, roles Ð °nd identities. The tÐ °ttoo is blossoming Ð °s Ð ° polysemic symbol of mÐ °ny countries, Ð °nd is Ð °ctively inserted into the identity politics of Ð ° melÐ °nge of Ð °ctors. Even though tÐ °ttoo enthusiÐ °sts promulgÐ °te pro-sociÐ °l constructions of the Ð °ct, mÐ °ny do not wish tÐ °ttooing to Ð °chieve widespreÐ °d culturÐ °l Ð °cceptÐ °nce. In feÐ °ring the tÐ °ttoo will trÐ °nsform into Ð ° vÐ °cuous culturÐ °l commodity through its common usÐ °ge (Ð °nd quickly forgotten Ð °s Ð ° pÐ °sse trend), enthusiÐ °sts stress how tÐ °ttooing is too good for most people. For these people, the historicÐ °lly deviÐ °nt nÐ °ture of the prÐ °ctice is Ð °lluring, exciting Ð °nd chic. Given the ongoing diversificÐ °tion in the culturÐ °l uses of tÐ °ttooing Ð °nd some of the sensitizing theoreticÐ °l principles outlined Ð °bove, sociÐ °l scientists might recÐ °librÐ °te our understÐ °ndings of the sociÐ °l interdependencies Ð °nd Ð °ffective communicÐ °tions embedded in tÐ °ttoos. ... Even fewer juxtpose the booming populrity of tttooing ginst culturl prescriptions to engge in style of body work underpinned by the impetus to disply one's individulism to others. Theorists regulrly ignore whether tttooing my be prt of wht White nd Young refer to s the estblished "middle-clss body scetic," (Shilling, 1993:18) or wht Monghn (2001:330) describes s "vibrnt physiclity." In relted medicl nd epidemiologicl reserch, tttooing is ttributed to youth impetuousness nd irrtionlit. Tttooing indictes immturity mong t-risk youth nd is correlted with other forms of self-hrm such s physicl ggressiveness, promiscuity, substnce buse nd suicide. ccordingly, enthusists exhibit pucity of foresight in their behviours, prefer physicl expression over cognitive or verbl, nd demonstrte feelings of socil inferiority through unhygienic nd physiclly dngerous ptterns of ction. To voluntrily inflict pin on one's body nd mr the skin with everlsting symbols of impurity is described s overtly ntisocil. Such interprettions ring with Judeo-Christin understndings of the body s scred home, nd legitimte Western-scientific theories bout tttoo enthusism prevlent since the turn of the 19th century (tkinson, 2003:92). Sociologicl nlyses of tttooing produce slightly broder spectrum of interprettion thn psychologicl-medicl. Yet despite DeMello's (2000:61) pth-breking nlyses of tttooing s contextul nd negotited signifier of identity, sociologicl sttements on the culturl use of tttoos ultimtely (re)produce conceptuliztion of the prctice s contr-normtive. The symbiotic reltionship between tttooing nd illegl behviour (or otherwise unconventionl lifestyles) still domintes in sociologicl reserch.

MINI CASE MARKETING ETHICS - The Pizza Puzzle Study

MINI MARKETING ETHICS - The Pizza Puzzle - Case Study Example The utilisation of deceptive advertising creates an ethical issue regarding the disclosure of information to the client. The clients are made to believe that the product they are using come from a different place than the hotel itself. It is the obligation of the organisation to present true information to its clients for purposes of ensuring the customers know the truth. Since the customers have shown some preference of pizzas made from outside the hotel, selling them pizzas from other places that they don’t know could have the same resistance. The members of staff who will be delivering the pizzas will also face the challenge of some customers detecting them as it would be difficult for an external organisation to deliver a pizza inside a hotel room. This means that the customers will continue to purchase from other known establishments. The decision making process regarding the adoption of the proposal being brought about by the food services manager requires the consideration of different aspects. It is essential to have a team of different individuals who will bring the various issues into the discussion for consideration before adopting the method to use. The team would comprise of the following individuals The general manager – this individual will act as the leader of the teams and present his views regarding the suggested method. He will stand-in for the organisation and presenting the interests of the organisation in considering various matters related to the suggestion. These could include the costs of adopting the suggested approach in marketing the product The food services manager – this is the person who has cropped up the idea and must be present in order to explain to the team why she considers the inclusion of this marketing strategy relatively necessary for the organisation. While the idea has been presented to the organisation as a concern for the food services department,

Desperately Seeking susan by Susan Seidelman Movie Review

Desperately Seeking susan by Susan Seidelman - Movie Review Example The film, â€Å"Desperately Seeking Susan† might captivate many socio-cultural themes, but at the outset it is a full length comedy drama set to entertain audiences watching the film. The film does not contain any serious material apparently then a general inquisition occurs as to what actually is captivated within the short running span of 104 minutes drama that has allured, enchanted and glued the audiences to their seats while watching the film. The romance of the film is definitely inherent within its fanciful plot, extreme comedic actions of the characters, costumes and settings. However, no one can undermine the presence of the two powerful divas on the screen chasing and running after each other and last but not the least chasing madly behind recovering their pair of Egyptian ear ring which they think has been stolen. Director Susan Seidelman employs many devices that were improvised from the Elizabethan comedies in a Shakespearean hue, the devices of mistaken identity, amnesia and farce are employed to build the plot of the comedy â€Å"Desperately Seeking Susan† which make the film totally laughter generating. It has been truly observed and remarked that once you get to watch the film, â€Å"Desperately Seeking Susan† an individual has no option but to unleash his/her intellectual faculty, stop exercising their grey matters and gobble the jewellery clad divas Rosanna Arquette and Madonna. The film stars Robert Joy, Laurie Metcalf and Aidan Quinn as well. As regards to the plot of the film, it happens to be the weakest part. A bored housewife played by Rosanna sees the classified ad where she views that a place and time has been sought by Susan who wants to fix a rendezvous with a person who is interested to meet her. Getting highly attracted by the ad, Rosanna fixes a meeting with Susan played by Madonna and gets so seriously involved into this meeting and the act of seeking people by Susan that she becomes Susan for a while. The plot of the film is genuinely unpredictable and its ending is the most unprecedented one. Thus, such kind of unprecedented occurrence creates a sense of perplexity amid the viewing audience which in turn can create disengagement. However, there are much more strong appeals and facets of the film which make it worth watching. The film captivates the audience with varied enchanting scenarios presented within the plot which act as a glue for the audience. The in and around of New York city as captivated by the camera of Seidelman is the remarkable thing to watch in the film. The film has moments and those moments are created by a volley of good actors like Aidan Quinn and Robert Joy. Thus, there is no wonder that the appeal of the two ladies Rosanna and Madonna, their exuberant and loud costumes along with voluptuous presence make the film more alluring. A true mark of entertaining cinema is imbibed within the screenplay of â€Å"Desperately Seeking Susan† manifested by the screenplay of Leora Barish. When I look towards the phenomena involving the true success of the film, â€Å"Desperately Seeking Susan†, it really feels great to acknowledge the use of all the actors even the supporting actors within the film so elaborately that it provides the film a different dimension altogether. The small roles

Primary narcissism Essay Example for Free

Primary narcissism Essay Narcissism is a character trait in which people tend to show more concern to self than other people around them. It can be either primary which is usually common in infants or secondary that is common in adults. This paper is going to look into the effects that the current generation narcissism has brought to the community and ways in which it can be controlled. Introduction Narcissism is a character attribute that is usually functional to a given social group that denotes lack of concern for other people. Although it has proved to be a biological necessity, care should be taken so that it doesn’t exceed the limits at which it may bring destruction to self and individuals around us. It is said to be a response to our inside states like fear and hunger and it proved to be important for homeostasis maintenance in the body. Modern day narcissism was accelerated by the chaos of 1960 that were politically motivated that made people to try to avoid the world around them by creating within themselves â€Å"small heavens†. Narcissism can be divided into two different categories: primary and secondary narcissism. Primary narcissism: This is usually inborn and is usually expressed by all infants. The infant usually lacks interest in the outside world basically because of the fact that it hasn’t familiarized it self with it. The mother is usually the only thing in its live and the care that she (the mother) gives plays a great role towards this effect. Contrary to primary narcissism, Secondary narcissism is pathological. It is usually an attempt to compensate for emptiness that comes along when love is not given back resulting to ostentation in an attempt to get rid of guilt with weakness (Campbell Foster, 2007). Primary narcissism results to completion together with the urge to overcome tasks. The fear of separation of the infant from the mother interferes with the course of getting used to the outside world and therefore the infant results to creating a world of its own. Narcissism is encouraged during infancy by parents by making infants chase after wild dreams through the notion that is instilled to them that it is impossible to fail. They give out their love together with support which results in some sense of false perfection. According to Brown and Nina (2008), patients who suffer from narcissism usually come from children whose mothers where more prominent in their care compared to their fathers who mostly you find were substituted by a male role model. When they become adults, they develop a desire for intimate relationships but unfortunately majority of them end up isolating themselves. Mostly victims are unable to differentiate between self and others because of the paradoxical desires that exist within them. Victims of narcissism may be successful in different aspects but the moment they fail to attain their goals, they become depressed and feel guilt. Because of the exaggerated pride in accomplishments, reasoning becomes unclear. This may result to angry reaction to criticism from victims or result to depression because of the threat to believe of perfection. Although narcissism may affect them negatively, it may inspire the victims to come out as strong leaders through the confidence it gives them even in situations of criticism from others which brings about faith from other followers. Although they seem chartable, their ultimate goal is self. They associate happiness to achievements together with products and not their contributions to humanity. Narcissism is common in children, but it can also be manifested in old adults especially those who care a lot about what the media says. The victims tend to live in their past and get depressed and become cynical (Campbell Foster, 2007) Ways in which society promote Narcissism. Various institutions in the modern day promote narcissism. An example is the 1960s politics that incited people to retreat to their own worlds which have turn out to be the source of narcissistic traits. Its energy is brought out through a voice that is applauded by people covering up its failures. Majority of its victim are men because many of them are known to get confused when it comes to desires where they may end up converting their desire for sex to greedy for political authority. This projection of individual feelings to society is manifested in political debates (Hesse, 2005). There is also great contribution to narcissism by the media through expression of unrealistic hopes through propagandas in commercialization. The media has promoted equality of roles among women, men and children claiming that they all should be entitled to equal amounts and value of commodities just like the father. This has given rise to a new social individual. It has influenced parents to tolerate their children to avoid messing up. They have resulted to befriending their children by acquiring youthful looks and approaches. This makes children to acquire delusions of self-sufficiency and grandiosity making them more vulnerable to superficial media. Media has not only affected kids but it has also had an effect on the general population in that it has taken away believe of self-sufficiency and influence to change the world. It has made people to picture themselves as insignificant parts of a machine and that they are unable to run themselves (Twinges Campbell, 2009). According to Ronningstam (2005), narcissism has affected the society in all aspects. Decisions have been made to be logical resulting in equilibrium between the losers and winners causing an overall narcissistic effect. Violence together with cynicism which has become part of our world has also contributed to narcissism development. Immorality that has become obvious in the society and suspicion about what the future holds for us has made people to retire back to selves and become heartless to the world around them. This is seen to be a way of defense in which through which we could avoid situations that could make us despair. People are ready to overlook the outside world because of the horrors and violence that comes with it and impose on themselves a self-image and return to â€Å"selves†. It involves shifting from a realistic world to one that distorts reality to different thoughts and plans. Through turning away from reality, more isolation is brought about. Although people may seem social, neither desire nor emotional ability to socialize genuinely is left. Bonds that existed previously between friends begin to break leaving future generations’ fate at risk of getting away without care and recognition. Narcissism can also occur in groups and mostly religious ones. Small cults can be equated to a family where by they try to provide a second opportunity to its members to develop emotionally. The relationship between their leader and its members can be equated to parent child affection where by a complete submission in exchange of protection and care is a necessity. In this case, only pure positive reinforcement is provided. Followers become connected to an individual similar to a parent but from whom come no disappointment. The same is seen in other major religion (Ronningstam, 2005). Because of the effects it has been known to bring about, it is important that necessary steps are taken to ensure that it is avoided. This can be achieved through creation of transitional objects that could guarantee an individual oneness with independence from both the mother and nature at large. Family together with group rehabilitation can be encouraged as they give people a chance to interact with others at the same time exposing the internal self to the outside world (Lachkar, 2008). References Brown, Nina W. (2008) Children of the Self-Absorbed: A Grown-ups Guide to Getting over Narcissistic Parents, New Harbinger Publications, U. S. Campbell, K. W. Foster J. D. (2007). The Narcissistic Self: Background, an Extended Agency Model, and Ongoing Controversies. To appear in: C. Sedikides S. Spencer (Eds. ), Frontiers in social psychology: The self. Philadelphia, PA: Psychology Press. Campbell, W. K. , Foster, J. D. (2007) The Narcissistic Self: Background and extended agency model and ongoing controversies. Sedikides and Spencer. Psychology Press, London. Hesse, Morten; Schliewe S, Thomsen RR (2005). Rating of personality disorder features in popular movie characters†. BMC Psychiatry (London: BioMed Central) 5 (45): 45. Ronningstam, Elsa F. (2005) Identifying and Understanding the Narcissistic Personality, oxford university press, New York. Lachkar, Joan (2008): How to Talk to a Narcissist, Taylor Francis Group, New York. Twenge, Jean M. Campbell, W. Keith (2009). The Narcissism Epidemic: Living in the Age of Entitlement, free press, Glencoe, Illinois.

Shock And Anaphylactic Shock

Shock And Anaphylactic Shock Shock is a medical emergency in which the organs and tissues of the body are not receiving a sufficient flow of blood. This deprives the organs and tissues of oxygen (which is carried in the blood) and allows the buildup of waste products. Shock can result in serious damage or even death. (Shock, 2008) Shock is usually caused by three major categories of problems: cardiogenic (problems associated with the heart), hypovolemic (total volume of blood available to circulate is low), and septic shock (infection in the blood). Cardiogenic shock can be caused by any disease which prevents the heart muscle from pumping strongly enough to circulate the blood normally. Heart attack, disturbances of the electrical rhythm of the heart, and any kind of mass which interferes with flow out of the heart are all things that affect the hearts ability to pump a normal quantity of blood. Hypovolemic shock happens when the total volume of blood in the body falls well below normal. This can happen when there is excess fluid loss, as in dehydration due to vomiting or diarrhea, diseases which cause excess urination (diabetes insipidus, diabetes mellitus, and kidney failure), extensive burns, blockage in the intestines, inflammation of the pancreas (pancreatitis), or severe bleeding anywhere in or througho ut the body. Septic shock can occur when an untreated or inadequately treated infection is allowed to grow in the body. Bacteria often produce toxins which can cause injury throughout the body. When large quantities of these bacteria, and the toxins, begin circulating in the bloodstream, every organ and tissue in the body is at risk of their damaging effects. The most damaging consequences of these bacteria and toxins include poor functioning of the heart muscles, widening of the diameter of the blood vessels, drops in blood pressure, activation of the blood clotting system that causes blood clots, followed by uncontrollable bleeding, damage to the lungs, causing acute respiratory distress syndrome, liver failure, kidney failure, and coma. (Weil, 2007) Treatment of shock includes keeping the patient warm, with legs raised and head down (to improve blood flow to the brain), putting a needle in a vein in order to give fluids or blood transfusions, giving the patient extra oxygen to breathe, medications to improve the hearts functioning, and treating the underlying condition which led to shock. The most preventable type of shock is caused by dehydration during an illnesses with severe vomiting or diarrhea. Shock can be avoided by realizing that a patient who is unable to drink needs to be given fluids intravenously. Other types of shock are only preventable by preventing the underlying conditions, or monitor and manage those conditions well enough so that they never progress to the point of shock. An anaphylactic shock is a rapidly progressing, life-threatening allergic reaction. This allergic reaction can start within seconds of exposure, and rapidly develop to cause airway constriction, skin and intestinal irritation, and abnormal heart rhythms. An anaphylactic shock is caused by the release of histamine and other chemicals from mast cells. Mast cells are a type of white blood cell and they are found in tissues that regulate exchange with our environment. Mast cells have antibodies called IgE (immunoglobulin type E). IgE are made to detect environmental substances to which the immune system is sensitive. A substance that most people can tolerate, but others have an allergic response, is called an allergen. When IgE antibodies come together with allergens, they cause the mast cells to release histamine and other chemicals, which mix into all of the bodys cells. This causes your bodys vessels to leak fluid into surrounding tissues, causing the fluid accumulation, redness, and swelling. On smooth muscle cells of the airways and digestive system, they cause constriction. On nerve endings, they cause itching. (Molle, Durham, Kronenberger, West-Stack, 2004) In an anaphylactic shock, the life threatening response is due to extreme hypersensivity to the allergen. Exposure by ingestion, inhalation, or skin contact causes anaphylaxis. Specific causes are fish, shellfish, nuts, stings of bees, wasps, or hornets, vaccines, antibiotics, insulin, hormones, aspirin and latex. Symptoms of an anaphylactic shock are hives, swelling of the tongue or mouth swelling of sinuses, difficulty breathing, wheezing, cramping, vomiting, diarrhea, anxiety, confusion, high BP, or loss of consciousness. Emergency treatment of anaphylaxis involves injection of epinephrine which helps constricts blood vessels and counteracts the effects of histamine. Oxygen can be given. Antihistamines can be used for skin rash, and amino-phylline for bronchial constriction. If the airway is obstructed, placement of a breathing tube would be needed as well. (Molle, Durham, Kronenberger, West-Stack, 2004) The prognosis of an anaphylactic shock depends on how quickly emergency medical attention is given. However, death is possible from severe anaphylaxis. For those who receive rapid treatment, speedy recovery is likely. The only reliable method of preventing an anaphylactic shock is complete avoidance of the allergen. For insect allergies, it is recommended to learn nesting sites and habits. To prevent food allergies, have knowledge of prepared foods or dishes in which the allergen is likely to be present and careful observations and questioning about ingredients when dining out. Also, use of a Medi-Al ert tag listing drug allergies is vital to prevent unintentional administration of drugs during a medical emergency. People prone to anaphylaxis should carry an Epi-pen that contains adrenaline for immediate injection. In conclusion, both shock and anaphylactic shock are extreme medical emergencies that should be handled with effectiveness and precision. It is crucial for the medical professional to be educated on the steps needed to respond to this emergency. Additionally patients should be educated on steps to prevent these shocks, and how to properly contact medical personnel.